Demand Generation

Perplexity AI Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Perplexity AI Inc. is seeking a Demand Generation Lead to own the end-to-end demand engine for enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth. You’ll build tools, automate ruthlessly, and treat every campaign as an experiment.

If you’re the kind of marketer who builds their own tools and loves rapid iteration, this role offers high autonomy in a fast-growing startup.

Qualifications

• 5+ years building and scaling multiple growth channels with revenue impact.
• Experience building homegrown AI-driven outbound engines and rapid experimentation platforms.
• Analytically rigorous with SQL, attribution measurement, and BI tools.
• Demonstrated ability to operate independently in fast-paced environments.

Responsibilities

• Own end-to-end demand generation strategy for enterprise growth and pipeline to revenue.
• Architect and run a modern AI-native demand engine with automated workflows.
• Design multi-channel campaigns across paid, organic, ABM, events, partnerships.
• Develop segmentation for enterprise buyer personas and optimize funnel to revenue.
• Partner with Marketing, Sales, and Revenue Ops to improve the marketing-to-sales funnel.

Skills

Growth channels

SQL

Data-driven

Marketing analytics

Ambiguity tolerance

Tools

Looker

Tableau

Hex

Omni

Job description

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

RESPONSIBILITES

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.

• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.

• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.

• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.

• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

WHAT WE’RE LOOKING FOR:

• 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth

• Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.

• Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.

• Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.