B2B Growth Marketing Campaign Lead

Yardi

Atlanta (GA)

Hybrid

USD 81,000 - 91,000

Full time

5 days ago

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Benefits offered by this job

100% paid employee medical premiums

profit-sharing plan

flexible work arrangements

Job summary

Yardi is seeking a Marketing Campaign Specialist to lead demand generation for the Commercial team. You will own paid media strategy across trade advertising, paid social, sponsored content, and display, acting as the single source of truth for marketing performance and ROAS across channels.

You'll collaborate with campaign specialists, product marketing, and events to build paid amplification into campaigns from the start, run webinar promotion and lead follow-up, and optimize landing pages to

Qualifications

Bachelor’s degree in Marketing or a related field.
Minimum of three years of B2B marketing experience.
Experience with paid media and demand-gen strategies.
Proficiency in MS Office and data-driven reporting.
Strong written and verbal communication and collaboration.

Responsibilities

Develop and manage marketing strategies and plans for an assigned product line or vertical market.
Collaborate with writers, designers, and product stakeholders to execute marketing campaigns.
Coordinate the creation of marketing collateral such as email campaigns, brochures, videos, social media, and press releases.
Support event marketing efforts by delivering promotional materials, event displays, swag, and presentation content for Yardi and industry events.