Demand Gen Manager for B2B Tech & Services

CPA.com

Northville (MI)

On-site

USD 90,000 - 130,000

Full time

4 days ago

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Job summary

CPA.com is seeking a Demand Generation Marketing Manager to drive the GTM strategy and execution across services and technology partner solutions. You will activate campaigns across email, paid search, paid social, web, webinars and retargeting to build awareness, engage target audiences, generate qualified leads and contribute to pipeline growth.

The Demand Generation Manager will collaborate with program marketing, content, sales and revenue operations teams to define audiences, build campaign

Qualifications

4+ years of experience in demand generation, digital marketing or integrated campaigns.
Experience in accounting, professional services or technology sector preferred.
Bachelor's degree in marketing, communications, business, or related field.
Experience with marketing automation and CRM platforms.

Responsibilities

Develop and execute integrated demand gen plans across channels.
Segment audiences and build nurture journeys.
Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn).
Collaborate with marketing, sales, and revenue ops for funnel visibility.
Track leads, MQLs, SQLs, and ROI; provide actionable insights.

Skills

Campaign execution

Project management

Analytical skills

B2B marketing

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Pardot

Marketo

HubSpot

Salesforce

Email marketing platforms

Job description

The Demand Generation Manager will collaborate with program marketing, content, sales and revenue operations teams to define audiences, build campaign

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