Senior Demand Gen Manager — B2B Tech & Services

CPA.com; Northville (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

CPA.com is seeking a Demand Generation Marketing Manager to support the GTM strategy and execution for its portfolio of services and technology partner solutions. This role activates campaigns across email, paid search, paid social, web, webinars and retargeting to build awareness, engage target audiences, generate qualified leads and contribute to pipeline growth.

The Demand Generation Manager will collaborate with program marketing, content, sales and revenue operations teams to define

Qualifications

• Bachelor's degree in marketing, communications, business or a related field from a four-year college or university.
• 4+ years of relevant experience in demand generation, digital marketing, lifecycle marketing or integrated campaign management.
• Experience in the accounting profession, professional services or a technology company is preferred.

Responsibilities

• Develop and execute integrated demand gen plans — audiences, channels, KPIs — across email, paid search, paid social, web, and webinars
• Segment audiences using CRM/marketing automation tools; build nurture journeys that support acquisition and lead progression
• Partner with content teams to translate value propositions into campaign messaging, assets, and webinar/launch promotion
• Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn, retargeting), managing budget, creative, and targeting based on performance
• Partner with the broader Marketing team, Revenue Operations, and sales to maintain visibility into funnel performance and align on shared goals
• Track leads, MQLs, SQLs, conversion rates, and pipeline contribution/ROI; report results with actionable recommendations
• Test across audiences, messaging, and creative to identify optimization opportunities

Job description

CPA.com is seeking a Demand Generation Marketing Manager to support the GTM strategy and execution for its portfolio of services and technology partner solutions. This role activates campaigns across email, paid search, paid social, web, webinars and retargeting to build awareness, engage target audiences, generate qualified leads and contribute to pipeline growth.

The Demand Generation Manager will collaborate with program marketing, content, sales and revenue operations teams to define