Demand Generation Manager

Parspec; San Mateo (CA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Equity

Flexible hours

Unlimited PTO

Learning budget

Job summary

Parspec in San Mateo, CA, is seeking a Demand Generation Manager to lead our demand generation engine, partnering with the Head of Marketing, Sales, and Content Marketing to convert campaign narratives into ABM programs that generate a qualified pipeline from Construction Distributors and Rep Agencies.

This role suits a hands-on, analytics-driven marketer who thrives in a fast-paced startup environment, driving integrated campaigns and optimizing paid channels while collaborating across teams.

Qualifications

• 3–5+ years of B2B SaaS demand generation in early-stage AI, enterprise software, or construction tech
• Can prove pipeline with spend, CPL, MQL-to-SQL, and pipeline numbers
• Hands-on campaign building on LinkedIn, Google Ads, and HubSpot
• HubSpot ownership: lead scoring, routing, nurture, and dashboards
• Knowledge of B2B buying committees and persona sequencing
• Experience with event-driven demand: target accounts, pre-show outreach, post-event follow-up
• Strong project management across multiple initiatives
• Bias toward shipping, fast iteration, and closing the loop

Responsibilities

• Execute integrated campaigns across digital channels, events, webinars, and organic
• Launch and optimize paid channels such as LinkedIn and Google through testing
• Maintain dashboards to track performance, growth opportunities, and pipeline
• Own HubSpot as the system of record and ensure data hygiene
• Design and launch ABM programs for enterprise segments
• Collaborate with Sales to ensure high-quality lead handoffs and feedback
• Build target account lists for events and drive post-event follow-up
• Distribute thought leadership through industry associations and partnerships

Skills

B2B SaaS marketing

Campaign management

Analytics & reporting

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

About Parspec

Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.

About Parspec

Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.

Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably. By combining product intelligence, AI-powered workflows, and a connected ecosystem, Parspec is laying the foundation for a more intelligent, efficient construction supply chain.

Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.

The Opportunity

Parspec is seeking a Demand Generation Manager to run our demand generation engine.

You will be responsible for creating and executing programs that generate a qualified pipeline from Construction Distributors and Rep Agents. You will work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into ABM programs that convert interest into qualified sales opportunities.

This position is ideal for a results-oriented individual who thrives on hands‑on campaign execution and experimentation-driven programs within a fast-paced startup environment.

What Will You Achieve And Key Responsibilities

Campaign Execution

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels such as LinkedIn and Google, by continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.

Enterprise ABM

• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high‑value deals.
• Manage the transition of marketing‑engaged leads to Sales, ensuring that high‑intent prospects are identified and prioritized for immediate outreach.

Field Marketing

• Build the target account list for each event and drive pre‑show outreach in partnership with Sales
• Own post‑event lead follow‑through to qualified opportunity
• Drive the distribution of our thought leadership through our industry associations and partnerships

Why This Matters

Construction is a $15T industry still powered by fragmented, manual processes—and Parspec is transforming it with AI. This role is critical to that transformation: by driving awareness, engagement, and qualified pipeline among distributors and rep agencies, you will directly accelerate adoption of a more intelligent, connected way to buy and sell construction products, helping modernize one of the world’s largest industries.

Who You Are

Mandatory Qualifications

• 3–5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments.
• Has personally run campaigns that produced pipeline, and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold without looking them up
• Expert‑level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
• Hands‑on HubSpot operator. You have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards — not briefed someone else to
• Working understanding of B2B buying committees and how to sequence touchpoints against different personas
• Experience running event‑driven demand: target account lists, pre-show outreach, and post‑event follow‑up to pipeline
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high‑quality lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Bias toward shipping. You move fast, test constantly, and close the loop on what worked.

Preferred Qualifications

• AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

What we offer

• Competitive salary and benefits and learning/upskilling budgets
• Equity in the company
• Flexible hours and a hybrid work setup
• Unlimited PTO