Demand Gen Leader - Hybrid, Unlimited PTO, 401(k)

ConnexPay LLC; Dallas (TX); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) with match

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Flexible work locations

Autonomy

Career growth

Job summary

ConnexPay is seeking a seasoned B2B demand generation marketer to own integrated programs across paid and organic channels. You will manage agencies, run HubSpot campaigns, and develop quarterly themes with cross-functional teams to drive pipeline and revenue.

The role offers flexible work locations in a dynamic fintech/payments SaaS environment, with opportunities for career growth and impact across national campaigns.

Qualifications

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing (ABM) strategies and targeted campaign execution.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience in B2B SaaS, fintech, payments, or another complex B2B environment preferred.

Responsibilities

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and ABM.
• Manage digital agency and website contractor strategy, priorities, performance, and execution, optimizing investment based on pipeline contribution and ROI.
• Own hands-on HubSpot campaign execution, including emails, landing pages, lists and segmentation, workflows, automation, lead nurture, and campaign setup.
• Develop quarterly campaign themes and the content calendar in partnership with Marketing leadership, activate content across demand generation channels.
• Manage lead nurture and database activation programs and continuously improve conversion from initial engagement through MQL, SAL, and pipeline.
• Partner with Events Manager on pre- and post-event demand generation and field marketing programs; support SDRs and targeted campaigns for priority accounts.
• Partner with Marketing leadership to maximize associations memberships through demand generation, content, thought leadership, and activation opportunities.
• Work with Rev Ops to track performance, funnel conversion, pipeline contribution, and ROI; use insights to optimize campaigns, channels, audiences, and investment.

Skills

Demand generation

Marketing analytics

Lead nurturing

ABM knowledge

Tools

HubSpot Marketing Hub

Job description

ConnexPay is seeking a seasoned B2B demand generation marketer to own integrated programs across paid and organic channels. You will manage agencies, run HubSpot campaigns, and develop quarterly themes with cross-functional teams to drive pipeline and revenue.

The role offers flexible work locations in a dynamic fintech/payments SaaS environment, with opportunities for career growth and impact across national campaigns.