Demand Generation ManagerMarketing

ConnexPay LLC; Dallas (TX); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) with match

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Flexible work locations

Autonomy

Career growth

Job summary

ConnexPay is seeking a seasoned B2B demand generation marketer to own integrated programs across paid and organic channels. You will manage agencies, run HubSpot campaigns, and develop quarterly themes with cross-functional teams to drive pipeline and revenue.

The role offers flexible work locations in a dynamic fintech/payments SaaS environment, with opportunities for career growth and impact across national campaigns.

Qualifications

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing (ABM) strategies and targeted campaign execution.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience in B2B SaaS, fintech, payments, or another complex B2B environment preferred.

Responsibilities

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and ABM.
• Manage digital agency and website contractor strategy, priorities, performance, and execution, optimizing investment based on pipeline contribution and ROI.
• Own hands-on HubSpot campaign execution, including emails, landing pages, lists and segmentation, workflows, automation, lead nurture, and campaign setup.
• Develop quarterly campaign themes and the content calendar in partnership with Marketing leadership, activate content across demand generation channels.
• Manage lead nurture and database activation programs and continuously improve conversion from initial engagement through MQL, SAL, and pipeline.
• Partner with Events Manager on pre- and post-event demand generation and field marketing programs; support SDRs and targeted campaigns for priority accounts.
• Partner with Marketing leadership to maximize associations memberships through demand generation, content, thought leadership, and activation opportunities.
• Work with Rev Ops to track performance, funnel conversion, pipeline contribution, and ROI; use insights to optimize campaigns, channels, audiences, and investment.

Skills

Demand generation

Marketing analytics

Lead nurturing

ABM knowledge

Tools

HubSpot Marketing Hub

Job description

Get To Know ConnexPay

Founded in June 2017, ConnexPay is the first payments company to seamlessly combine both PayIns and PayOuts into a single global platform that is transforming modern e-commerce. The flexibility of ConnexPay’s technology allows clients to manage all of their B2B payment needs, from acquiring sales, managing fraud, and paying suppliers. ConnexPay’s solutions are applicable across a broad spectrum of corporate payment use cases, including global travel, ticketing, insurance and warranty claims, loyalty and rewards, and media and advertising. The company’s technology reduces payment risk and lowers the cost of payment acceptance. Through our people, ConnexPay is poised to become the industry leader in payments.

We are proud of our culture, where we focus on employee engagement and customer satisfaction. Here our people feel comfortable voicing their opinions, which helps us build a safe environment for all. We are customer focused and truly believe that behaviors drive our culture — and our culture drives our results — always working as one team to win.

Key Responsibilities

This is how you'll help us succeed

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and AEO.
• Manage digital agency and website contractor strategy, priorities, performance, and execution, optimizing investment based on pipeline contribution and ROI.
• Own hands-on HubSpot campaign execution, including emails, landing pages, lists and segmentation, workflows, automation, lead nurture, and campaign setup.
• Develop quarterly campaign themes and the content calendar in partnership with the Head of Marketing, Program Marketing, and Product Marketing, and activate content across demand generation channels.
• Manage lead nurture and database activation programs and continuously improve conversion from initial engagement through MQL, SAL, and pipeline.
• Partner with the Events Manager on pre- and post-event demand generation and field marketing programs; support the outsourced SDR partner and targeted/account-based campaigns for priority companies and verticals.
• Partner with the Head of Marketing to maximize association memberships through demand generation, content, thought leadership, and other activation opportunities.
• Partner with the Head of Marketing and Rev Ops to track demand generation performance, funnel conversion, pipeline contribution, and ROI, using insights to optimize campaigns, channels, audiences, and investment.
• Other duties as assigned.

Qualifications

Applicants for this role will have:

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Strong hands-on HubSpot experience required, including Marketing Hub, email, workflows, lists and segmentation, campaigns, automation, and reporting.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing (ABM) strategies and targeted campaign execution.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience in B2B SaaS, fintech, payments, or another complex B2B environment preferred.

Benefits & Perks

ConnexPay offers an attractive compensation package reflecting the scope of the role. Other benefits include:

• Unlimited PTO: Freedom to take time off with no assigned set number of days.
• Retirement savings: Immediate entry into 401(k) plan with company match.
• Excellent benefits: Medical, dental, and vision insurance options, plus company-paid life and AD&D insurance.
• Flexible work locations: Work from home, an office, or wherever you feel comfortable and productive.
• Autonomy: You’ll enjoy independence and responsibility for your role.
• Career advancement: Growth opportunities are abundant at our successful, scale-up stage company.

Equal Opportunity Employer

ConnexPay is an Equal Opportunity Employer and does not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Thank you for considering ConnexPay as you explore your next chapter!