Senior B2B Growth Marketing Manager | Hybrid + Equity

Connexity, Inc.; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health care plans

401k matching

Life insurance

Paid leave benefits

Flexible schedules

Wellness resources

Equity

Job summary

Connexity is seeking a Senior Marketing Manager to build and scale a US B2B lead and demand engine. You will own campaigns end-to-end across email, LinkedIn, paid media, and events to drive pipeline and revenue.

You will lead GTM initiatives for ShopYourLikes and Howl, manage budgets, mentor teammates, and collaborate with Commercial, Product Marketing, and Insights teams to optimize performance and impact.

Qualifications

• 5+ years of B2B marketing experience in ad tech, affiliate marketing, or creator commerce.
• Proven track record building multi-channel lead generation tied to pipeline.
• Experience owning campaigns end to end: targeting, messaging, execution, and optimization.
• Strong understanding of the B2B marketing funnel and lead handoff to sales.
• Experience managing marketing budgets and measuring campaign performance.
• Hands-on events marketing experience with conferences and trade shows.
• Experience developing go-to-market campaigns and sales enablement content.
• Working knowledge of CRM and marketing automation platforms (HubSpot, Salesforce).

Responsibilities

• Lead and demand generation across multiple channels to build awareness and pipeline.
• Plan and execute campaigns across email, LinkedIn, paid media, and webinars.
• Create prospecting content: email sequences, LinkedIn outreach, messaging.
• Partner with Commercial teams to align programs with sales priorities.
• Measure campaign effectiveness and optimize accordingly.
• Develop GTM marketing for ShopYourLikes and Howl; lead events and sales enablement.
• Mentor junior team members and collaborate with stakeholders.

Skills

B2B marketing

Lead generation

Campaign management

CRM/Marketing automation

Cross-functional collaboration

Mentoring

Data-driven decisions

Budget management

Events marketing

Tools

HubSpot

Salesforce

Job description

Connexity is seeking a Senior Marketing Manager to build and scale a US B2B lead and demand engine. You will own campaigns end-to-end across email, LinkedIn, paid media, and events to drive pipeline and revenue.

You will lead GTM initiatives for ShopYourLikes and Howl, manage budgets, mentor teammates, and collaborate with Commercial, Product Marketing, and Insights teams to optimize performance and impact.