Demand Gen Lead: Webinars & Multichannel Growth

Syndigo; El Paso (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

PTO & volunteer time off

Disability insurance

Parental leave

401(k)

Tuition reimbursement

Job summary

Syndigo is seeking a Demand Generation Manager to drive multi-channel campaigns and revenue growth. The role focuses on webinar strategy, social media management, email programs, and cross-functional collaboration in a fast-paced B2B environment.

The hybrid US-based position requires coordinating with internal stakeholders and external vendors to optimize campaigns, measure performance, and grow the brand and pipeline. Competitive benefits and a clear salary range are provided.

Qualifications

• 4+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing and executing marketing campaigns across multiple channels, particularly email, webinars, and social media.
• Strong webinar program management experience, including strategy development, platform administration, promotion, and reporting.
• Experience managing corporate social media channels, content calendars, and engagement strategies.
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.
• Strong project management, organizational, and communication skills, with experience leveraging project management tools like Asana or Wrike.
• Ability to analyze campaign performance and translate data into actionable recommendations.
• Experience collaborating across marketing, sales, product management, executives and cross-functional teams in a fast-paced environment.
• B2B SaaS technology and ecommerce experience preferred.

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leverage digital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.
• Identify opportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

Skills

Demand generation

Digital marketing

Campaign management

B2B marketing

Tools

Marketo

Salesforce

Asana

Wrike

Job description

Syndigo is seeking a Demand Generation Manager to drive multi-channel campaigns and revenue growth. The role focuses on webinar strategy, social media management, email programs, and cross-functional collaboration in a fast-paced B2B environment.

The hybrid US-based position requires coordinating with internal stakeholders and external vendors to optimize campaigns, measure performance, and grow the brand and pipeline. Competitive benefits and a clear salary range are provided.