Demand Generation Manager

Syndigo; Birmingham (AL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Disability insurance

Parental leave

401(k)

Job summary

Syndigo is hiring a Demand Generation Manager to drive awareness, engagement, and revenue through an integrated set of digital marketing programs. The role focuses on webinars, email, social media, and multi-channel campaigns to generate qualified leads and strengthen brand visibility.

You will partner with content, creative, product marketing, and sales teams to create assets, messages, and campaigns, while managing calendars, timelines, and performance reporting.

Qualifications

• 4+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing and executing marketing campaigns across multiple channels, particularly email, webinars, and social media.
• Strong webinar program management experience, including strategy development, platform administration, promotion, and reporting.
• Experience managing corporate social media channels, content calendars, and engagement strategies.
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leverage digital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.
• Identify opportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

Skills

Demand generation

Digital marketing

Campaign management

B2B marketing

Webinar management

Social media

Email marketing

Marketing automation

CRM systems

Analytics

Project management

Tools

Marketo

Salesforce

Job description

Syndigo gets great products chosen. Every choice in commerce, whether by a shopper, a search engine, a marketplace, or an AI assistant, is made on product data, and our software makes that data complete and trusted and moves it across the industry's largest two-sided commerce network: 15,000+ brands and 3,500+ retailers. Companies like AutoZone, Colgate-Palmolive, Dole International, Unilever, and Walgreens trust Syndigo to get their products chosen. Learn more at www.syndigo.com.

**This is a hybrid position that requires 2 days per week in office at our Chicago location**

TheDemand Generation Manager is responsible for planning, coordinating, executing, and reporting on integrated marketing programs that drive awareness, engagement, pipeline, and revenue growth. This role supports multi-channel demand generation initiatives including digital marketing, webinars, social media, email marketing, events, and paid programs. A key focus of this position is developing and executing webinar strategies and managing social media channels to increase audience engagement, generate qualified leads, and strengthen brand visibility.

HOW WE’LL BE WINNING TOGETHER DAY TO DAY

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenueobjectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Leadwebinarstrategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Managewebinarlogistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel managementand employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leveragedigital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.
• Identifyopportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

WE SHOULD TALK IF THIS SOUNDS LIKE YOU

• 4+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing and executing marketing campaigns across multiple channels,particularlyemail, webinars,andsocial media.
• Strongwebinarprogram management experience, including strategy development, platform administration, promotion, and reporting.
• Experience managing corporate social media channels, content calendars, and engagement strategies.
• Familiarity with marketing automation and CRM platforms such as MarketoandSalesforce.
• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.
• Strong project management, organizational, and communication skills, with experienceleveragingproject management tools like Asana or Wrike.
• Ability to analyze campaign performance and translate data into actionable recommendations.
• Experience collaborating across marketing, sales,product management,executivesand cross-functional teams in a fast-paced environment.
• B2B SaaS technologyand ecommerceexperience preferred.

For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.

Budgeted Salary Range:: $80,000 USD - $100,000 USD

Bonus:: $8,000 USD - $10,000 USD

Diversity, Equity & Inclusion

To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating. Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!

All are welcome here and we invite you to join our team if you are ready to help us continue that growth!

GDPR/CCPA

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