Demand Gen Lead - Full-Funnel Growth (Remote)

Lytx, Inc.; San Diego (CA); On-site; USD 103,000 - 131,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Health Savings Account

Flexible Spending Accounts

Telehealth

401(k) and 401(k) match

Life and AD&D insurance

Short-Term and Long-Term Disability

FTO or PTO

Employee Well-Being program

11 paid holidays plus 1 inclusive one

Volunteer Time Off

Employee Referral program

Education Reimbursement Program

Employee Recognition and Appreciation

Job summary

Lytx, Inc. is seeking a results-oriented Demand Generation Manager to plan, execute, and optimize full-funnel campaigns that drive pipeline and revenue for Enterprise and Mid-Market accounts.

You will own campaign strategy, multi-channel execution, and measurement, collaborating with Account Executives, KAMs, and marketing teams to align priorities and maximize ROI. This remote-US role requires 5+ years in B2B demand generation, strong analytics, and proven cross-functional leadership to scale

Qualifications

• 5+ years of B2B demand generation or integrated campaign experience.
• Experience building multi-channel campaigns driving pipeline and revenue.
• Understanding of enterprise and mid-market buying journeys.
• Experience with sales teams including AEs and KAMs.
• Experience with marketing tech platforms such as Marketo and 6sense.
• Strong data analytics to optimize campaigns against goals.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Develop full-funnel campaign plans and budgets for enterprise and mid-market accounts.
• Build and execute integrated campaigns across email, web, ads, direct mail, and events.
• Collaborate with Account Executives, Key Account Managers, and BDRs to align campaigns with priorities.
• Lead cross-functional teams on concepts, content, messaging and creative.
• Define KPIs and deliver regular reporting to leadership.
• Monitor performance and iterate to optimize ROI.

Skills

B2B demand generation

Multi-channel campaigns

Cross-functional collaboration

Campaign analytics

CRM / marketing automation

Tools

Marketo

6sense

Job description

Lytx, Inc. is seeking a results-oriented Demand Generation Manager to plan, execute, and optimize full-funnel campaigns that drive pipeline and revenue for Enterprise and Mid-Market accounts.

You will own campaign strategy, multi-channel execution, and measurement, collaborating with Account Executives, KAMs, and marketing teams to align priorities and maximize ROI. This remote-US role requires 5+ years in B2B demand generation, strong analytics, and proven cross-functional leadership to scale