Demand Creation Leader — Iconic CPG Brands, Flexible

Kimberly-Clark Corporation; Bellevue (WA); Híbrido; USD 140.000 - 173.000; Jornada completa

Descripción de la vacante

Kimberly-Clark Corporation in Bellevue is seeking a Demand Creation Lead to own cross‑functional Amazon strategies, driving holistic demand creation and coordinated execution with Brand, Media Analytics, and agencies. You will shape 360 campaigns, optimize performance, and manage annual budgets to hit volume, share and profit targets.

The role leverages 5+ years in consumer promotion within CPG, with experience in Amazon or performance media and a preference for MBA.

Formación

• 5+ years in consumer promotion, field sales and marketing in a CPG environment.
• Experience with large retail accounts is preferred.
• Minimum 1+ years in Amazon or performance media, budgets $10M+.
• Master’s degree or MBA is preferred.

Responsabilidades

• Lead cross-functional collaboration with Brand, Enterprise Media, and Amazon Advertising to deliver demand creation strategies.
• Drive full‑funnel programs integrating retail media, content and partnerships to create demand on Amazon.
• Partner with agencies to design and optimize strategies aligned to brand and customer objectives.
• Define learning agendas and run experiments to improve performance with data-driven insights.
• Lead annual Amazon marketing strategy, plan, and budget, balancing demand creation with demand capture.
• Own 360 launch go-to-market demand plans for Feminine and Child Care to drive growth and brand equity.
• Serve as primary customer contact for demand creation and joint business planning.
• Provide Digital Commerce leadership and actionable insights to inform enterprise decisions.
• Oversee on-site retail media, affiliate, and organic demand levers with cross-team coordination.
• Set optimization and measurement direction, translating performance to strategic recommendations.

Conocimientos

Consumer marketing

CPG experience

Amazon Advertising

Educación

MBA preferred

Herramientas

Amazon Advertising

Descripción del empleo

Kimberly-Clark Corporation in Bellevue is seeking a Demand Creation Lead to own cross‑functional Amazon strategies, driving holistic demand creation and coordinated execution with Brand, Media Analytics, and agencies. You will shape 360 campaigns, optimize performance, and manage annual budgets to hit volume, share and profit targets.

The role leverages 5+ years in consumer promotion within CPG, with experience in Amazon or performance media and a preference for MBA.