Growth-Minded Marketing Leader: Brand, CRM & Demand Gen

Pearson Packaging Systems, Inc.; Spokane (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

Pearson Packaging Systems, Inc. in Spokane, WA seeks a Marketing leader to own brand strategy and demand generation across digital and traditional channels. You will partner with sales, manage CRM automation, and drive lead generation while maintaining VoC-driven improvements.

The role requires strategic thinking, strong communication, and hands-on experience with Salesforce/Pardot and web platforms. Join a growing manufacturing team.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of progressive marketing or business development experience.
• Industrial manufacturing experience preferred.
• Strategic thinker with customer focus and results orientation.

Responsibilities

• Partner with stakeholders to translate industry trends into integrated marketing strategies.
• Own brand strategy across channels, including acquisitions.
• Collaborate with Sales Support to drive pipeline growth and provide tools and materials.
• Capture VoC insights and share across the organization.
• Own marketing tech stack and campaign attribution reporting (Salesforce, Pardot, ZoomInfo).
• Build CRM automation and reporting workflows for leadership visibility.
• Manage the corporate website content, SEO, and analytics (HTML/CSS, WordPress).
• Plan and execute demand generation programs and measure impact on pipeline.

Skills

Brand strategy

Marketing analytics

CRM & marketing automation

Salesforce & Pardot

WordPress / HTML/CSS

GA4 analytics

Campaign management

Leadership

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Pardot/Account Engagement

ZoomInfo

WordPress

GA4

n8n / Power Automate

Adobe/Canva

Job description

Pearson Packaging Systems, Inc. in Spokane, WA seeks a Marketing leader to own brand strategy and demand generation across digital and traditional channels. You will partner with sales, manage CRM automation, and drive lead generation while maintaining VoC-driven improvements.

The role requires strategic thinking, strong communication, and hands-on experience with Salesforce/Pardot and web platforms. Join a growing manufacturing team.