Strategic Demand Lead, E‑Commerce & Retail Media

Kimberly-Clark; Bellevue (WA); Híbrido; USD 140.000 - 173.000; Jornada completa

Descripción de la vacante

Kimberly-Clark in Bellevue, WA, seeks a senior marketer to lead Amazon demand creation across Feminine Care and Child Care. You’ll own cross‑functional collaboration with Brand, Media Analytics, Customer teams, and agencies to deliver holistic demand programs that drive volume, share, and profit.

You will guide 360 launch strategies, optimize spend, and partner with Amazon Advertising to align brand imperatives with customer models. Flexible, hybrid work model available.

Formación

• 5+ years in consumer promotion, field sales or marketing in CPG.
• Experience with Amazon or performance media and large budgets.
• Bachelor’s degree or equivalent preferred

Responsabilidades

• Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.
• Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
• Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.
• Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
• Own 360 launch go‑to‑market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making.
• Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon.
• Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.

Conocimientos

Consumer promotion

Field sales

Marketing

Budget management

Herramientas

Amazon Advertising

Descripción del empleo

Kimberly-Clark in Bellevue, WA, seeks a senior marketer to lead Amazon demand creation across Feminine Care and Child Care. You’ll own cross‑functional collaboration with Brand, Media Analytics, Customer teams, and agencies to deliver holistic demand programs that drive volume, share, and profit.

You will guide 360 launch strategies, optimize spend, and partner with Amazon Advertising to align brand imperatives with customer models. Flexible, hybrid work model available.