DeFi Token Launch Marketing Architect

Metrics Recruitment; United States; On-site; USD 180,000 - 270,000; Full time

Job summary

Metrics Recruitment's client seeks a Chief Marketing Officer to own the token launch narrative and ecosystem/developer growth marketing end to end. This is not a generic marketing role; it requires hands-on storytelling and execution through the token generation event (TGE) and beyond as the org builds its marketing bench.

You'll write the content, drive growth marketing, and align with an exchange partner while remaining a small, fast team that can adapt to a pre-TGE environment.

Qualifications

• Proven DeFi marketing leadership with token launches or TGEs.
• Hands-on content creation and narrative development.
• Experience building in-house marketing at crypto projects.

Responsibilities

• Own the marketing narrative around the token launch and ecosystem growth.
• Drive developer growth marketing by turning deployments and integrations into momentum.
• Write and produce core content in-house, avoid outsourcing to agencies.
• Collaborate with partners while maintaining a nimble, fast-moving team.
• Shape narrative strategy from pre-launch through post-launch stages.

Skills

DeFi marketing

Token launches

Content creation

Growth marketing

Job description

Metrics Recruitment's client seeks a Chief Marketing Officer to own the token launch narrative and ecosystem/developer growth marketing end to end. This is not a generic marketing role; it requires hands-on storytelling and execution through the token generation event (TGE) and beyond as the org builds its marketing bench.

You'll write the content, drive growth marketing, and align with an exchange partner while remaining a small, fast team that can adapt to a pre-TGE environment.