Chief Marketing Officer

Metrics Recruitment; United States; On-site; USD 180,000 - 270,000; Full time

Job summary

Metrics Recruitment's client seeks a Chief Marketing Officer to own the token launch narrative and ecosystem/developer growth marketing end to end. This is not a generic marketing role; it requires hands-on storytelling and execution through the token generation event (TGE) and beyond as the org builds its marketing bench.

You'll write the content, drive growth marketing, and align with an exchange partner while remaining a small, fast team that can adapt to a pre-TGE environment.

Qualifications

• Proven DeFi marketing leadership with token launches or TGEs.
• Hands-on content creation and narrative development.
• Experience building in-house marketing at crypto projects.

Responsibilities

• Own the marketing narrative around the token launch and ecosystem growth.
• Drive developer growth marketing by turning deployments and integrations into momentum.
• Write and produce core content in-house, avoid outsourcing to agencies.
• Collaborate with partners while maintaining a nimble, fast-moving team.
• Shape narrative strategy from pre-launch through post-launch stages.

Skills

DeFi marketing

Token launches

Content creation

Growth marketing

Job description

Our client is hiring a Chief Marketing Officer to own the token launch narrative and ecosystem/developer growth marketing end to end - both, not either/or. This is not a hire to manage a marketing function; it's a hire to personally drive the story and the execution through the token generation event (TGE) and beyond, in an organization that is still building out its marketing bench.

What this role owns

• Own the marketing narrative around the clietns token launch - not the standard crypto playbook (leaderboards, airdrops, KOL and affiliate programs) that every project runs, but a distinctive story and approach.
• Drive ecosystem and developer growth marketing - turning new protocol deployments and integrations into visible momentum.
• Write and produce core content personally rather than outsourcing execution to an agency; the Foundation wants marketing built in-house.
• Find real integration points with their tier-one exchange partner's marketing and analytics resources, while operating as a genuinely separate, much smaller and faster organization.
• Evolve the narrative and campaign strategy continuously as the token moves from pre-launch through multiple planned drops and into maturity.

You'll be a fit if you are

• DeFi-native. You understand this market natively - not a Web2 or TradFi marketing background applying conventional playbooks to crypto.
• A builder, not a manager. You'll write the content, not just direct people who do. Our client operates like a small, scrappy startup, and the specialist roles to hand work off to may not exist yet.
• Self-directed, with a motor. You have all the standard crypto-marketing tools in your kit, but you don't stop there - you bring a take on the market that others wouldn't have thought to try.
• Comfortable owning both brand and hands-on execution simultaneously - narrative, content, and ecosystem/dev growth all sit with you.
• Comfortable operating pre-TGE. You'll help shape a token launch, not just optimize one that already happened.

Preferred background

• Marketing leadership at a crypto/DeFi company that has genuinely executed and grown over the last 6-9 months, even through a difficult market - not just one that raised well and marketed loudly.
• Direct experience marketing through an actual token launch or TGE is a strong plus, though not a strict requirement.
• Comfortable working in close proximity to a much larger, established adjacent brand while operating with a much smaller, faster internal team