Head of Marketing

Fairmint Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Fairmint Inc. is seeking a Head of Marketing on the US East Coast who thrives on execution and strategy. You’ll own the marketing engine end-to-end—from demand generation to product marketing for the Investor App and Captable platform.

You’ll build campaigns, optimize funnels, and lead a lean, senior team to move fast, measure results, and hit ambitious targets. This role reports to the CEO. Ideal candidates have 4+ years in fintech or SaaS marketing, strong copy skills, and fluency in

Qualifications

• 4+ years in marketing leadership roles at fintech, SaaS, or web3.
• Proven record of data-driven campaigns that drive growth and adoption.
• Deep understanding of founder and investor acquisition funnels.
• Hands-on operator with HubSpot, Webflow, GA4, and dashboards.
• Excellent PM, analytical, and communication skills.
• Native-level English writing ability.

Responsibilities

• Build, test, and scale demand generation and user acquisition for founders and investors.
• Lead product marketing for the Investor App and Captable platform, including positioning and launch execution.
• Own marketing operations—CRM, analytics, campaign tracking, and marketing stack optimization.
• Manage growth channels (email, SEO, community, social, paid, partnerships) with a focus on performance metrics.
• Design and run launch playbooks for product releases, integrations, and ecosystem partnerships.
• Collaborate with the CCO to align storytelling with performance marketing, ensuring measurable impact.
• Hire, mentor, and manage a small team across content, growth, and design focused on speed and precision.
• Track KPIs and own the marketing funnel—awareness, activation, engagement, and retention.

Skills

Marketing leadership

Data-driven campaigns

Funnel optimization

Hands-on operator

Project management

Copywriting

Team leadership

Communication

Tools

HubSpot

Webflow

GA4

Campaign dashboards

Job description

We’re hiring a Head of Marketing who thrives on execution. You’ll own Fairmint’s marketingengine end-to-end—campaigns, launches, channels, analytics, and community growth.

Your mission: turn the onchain equity category into mainstream adoption by delivering results you can measure.

This role is built for a marketing operator who can both strategize and execute—buildingplaybooks, shipping campaigns, optimizing funnel performance, and leading a lean, senior team that knows howto move fast and hit targets.

You’ll report directly to the CEO and collaborate with the PR & Communication team to ensure our messageconverts—not just resonates.

This position is for US Citizen / Permanent Resident.

What you’ll own

• Build, test, and scale Fairmint’s demand generation and user acquisition strategy for founders and investors
• Lead product marketing for the Investor App and Captable platform, including positioning, messaging, andlaunch execution
• Own marketing operations—CRM, analytics, campaign tracking, and marketing stack optimization
• Manage growth channels (email, SEO, community, social, paid, partnerships) with a focus on performancemetrics
• Design and run launch playbooks for product releases, integrations, and ecosystem partnerships
• Collaborate with the CCO to align storytelling with performance marketing, ensuring consistent voice andmeasurable impact
• Hire, mentor, and manage a small team across content, growth, and design focused on speed and precision
• Track KPIs and own the marketing funnel—awareness, activation, engagement, and retention

What we’re looking for

• 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
• Proven record of executing data-driven campaigns that drive growth and adoption
• Deep understanding of founder and investor acquisition funnels
• Hands-on operator—comfortable working directly with tools like HubSpot, Webflow, GA4, and campaign dashboards
• Excellent project management, analytical, and communication skills
• Native-level English and ability to write sharp, high-converting copy
• Must be based on the US East Coast (NYC preferred) and authorized to work in the US

You’ll lead the charge to turn Fairmint’s story into measurable traction—one campaign, one launch, and onefunnel at a time.