DeFi Marketing Lead

Polygon; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a DeFi Marketing Lead, where you'll spearhead innovative marketing campaigns for a cutting-edge DeFi platform. This role offers the chance to engage with a vibrant community of developers and users, driving impactful strategies that resonate within the web3 and DeFi ecosystems. Your expertise will help shape the future of decentralized finance, collaborating with cross-functional teams to deliver exceptional results. If you're passionate about the DeFi space and eager to make a difference, this opportunity is perfect for you.

Benefits

Remote first global workforce

Industry leading Medical, Dental and Vision health insurance

Company matching 401k with 3% match

$1,500 Home Office Set Up Allowance

$200 Annual Book Allowance Program

$75 Monthly internet or phone reimbursement

Flexible Time Off

1 company wide wellness Friday day off per quarter

Company issued laptop

Egg freezing, mental health, and employee wellness benefits

Qualifications

• 3+ years in brand marketing or go-to-market roles in web3.
• Deep understanding of DeFi ecosystems and impactful campaign creation.

Responsibilities

• Own end-to-end marketing for Polygon DeFi, identifying growth opportunities.
• Create growth campaigns and content plans targeting users and developers.

Skills

Brand Marketing

DeFi Knowledge

Project Management

Campaign Management

Education

Bachelor's Degree in Marketing or Related Field

Job description

About Polygon Labs

Polygon Labs is a software development company building and developing a network of aggregated blockchains via the Agglayer, secured by Ethereum. As public infrastructure, the Agglayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer. Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development as well as Polygon CDK.

Your Role

We are searching for a marketing campaign expert with a strong understanding of web3 and DeFi to join our Growth Marketing team.

As a DeFi Marketing Lead, you’ll own marketing for Polygon DeFi, driving high-impact campaigns, staying ahead of industry narratives, and identifying strategic growth opportunities. You’ll manage the campaign funnel end-to-end, have a knack for targeting both users and developers, and build a reputation for consistently delivering impactful campaigns.

The ideal candidate isn’t just a DeFi native. They’re DeFi obsessed, a liquidity maxi, and yield scouting wizard. Most importantly, they’re excited about growing a community of power users and developers on a new DeFi-focused chain at the beating heart of the Agglayer.

Your Responsibilities

• Own end-to-end marketing for Polygon DeFi, staying ahead of industry narratives and identifying growth opportunities to build the most impactful marketing funnel in the industry.

• Create growth campaigns and content plans for Polygon DeFi tech, including social, incentivized campaigns, KOLs, and ecosystem announcements, targeting both users and developers.

• Collaborate with a dream team across content, design, social, BD, product, and ecosystem projects to coordinate execution.

• Be data obsessed, using insight to evolve our approach to marketing campaigns and driving continuous improvement week to week.

• Staying ahead of the latest trends and narratives in web3 and DeFi, and translating them into resonant strategies and messages both in marketing and with our ecosystem.

• Work with the other growth brand leads to support growth marketing initiatives for Polygon protocols like the Agglayer and Polygon PoS.

What You'll Need

• Proven experience (3+ years) in brand marketing or go-to-market roles in web3, preferably with a focus on DeFi.

• Deep understanding of DeFi ecosystems and a demonstrated ability to create impactful campaigns that engage DeFi developers and users.

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams.

• Bonus: Experience managing campaigns, partner marketing, paid acquisition, or brand marketing for web3 protocols or DeFi projects.

Polygon Labs Perks

The goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits for our full time employees:

• Remote first global workforce

• Industry leading Medical, Dental and Vision health insurance*

• Company matching 401k with 3% match*

• $1,500 Home Office Set Up Allowance (life-time max)

• $200 Annual Book Allowance Program

• $75 Monthly internet or phone reimbursement

• Flexible Time Off

• 1 company wide wellness Friday day off per quarter

• Company issued laptop

• Egg freezing, mental health, and employee wellness benefits

*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.

*401k is for United States employees only

Polygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Learn More about Polygon Labs

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