Dealer Sales Director, Windows Channel Growth

Spi Ind; Florida; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Retirement contributions

Life insurance

Job summary

Sierra Pacific Industries is seeking a Dealer Sales Director to lead the Southeast region, including North Carolina, South Carolina, Georgia, and Florida. You will define go-to-market strategies, recruit and coach a high-performing team, and build strong dealer relationships to drive revenue and market share.

The role requires proven sales leadership in dealer channels, deep industry knowledge, and the ability to travel frequently to support customers and initiatives.

Qualifications

• Bachelor's degree in Business, Marketing, Manufacturing, or related field preferred.
• Proven sales leadership and dealer channel results.
• Strong leadership, coaching, and team development.
• Deep knowledge of the window and door industry, dealer sales channels, customer management, and product positioning.
• Ability to build executive-level customer relationships and influence business decisions.

Responsibilities

• Define and execute dealer channel go-to-market strategies that drive revenue, profitability, and market share
• Establish sales objectives, communicate strategic priorities, and ensure execution aligns with company goals
• Recruit, develop, coach, and lead a high-performing sales team to achieve regional and individual performance targets
• Build and maintain strong relationships with key dealers, principals, owners, and strategic accounts to drive growth and customer loyalty
• Identify and develop new dealer partners and market opportunities to expand channel coverage
• Develop and implement sales programs and initiatives that support growth objectives
• Analyze market trends, competitive activity, and pricing dynamics to refine strategy and provide recommendations to leadership
• Lead forecasting, territory planning, and account prioritization to maximize sales effectiveness and customer penetration
• Manage regional sales reporting, account receivables, expenses, and overall business performance
• Travel frequently to support customers, sales teams, and business initiatives

Skills

Sales leadership

Dealer channels

Forecasting

Strategic planning

Dealer relationships

Education

Bachelor's degree

Tools

Reporting tools

Bid programs

Email

Job description

Sierra Pacific Industries is seeking a Dealer Sales Director to lead the Southeast region, including North Carolina, South Carolina, Georgia, and Florida. You will define go-to-market strategies, recruit and coach a high-performing team, and build strong dealer relationships to drive revenue and market share.

The role requires proven sales leadership in dealer channels, deep industry knowledge, and the ability to travel frequently to support customers and initiatives.