Sales Director - Dealer

Spi Ind; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Life insurance

Paid vacation and holidays

Job summary

Sierra Pacific Industries invites a qualified Dealer Sales Director to drive the Windows Sales Southeast division. The role focuses on dealer-channel GTM strategy, regional revenue growth, and leadership of a top-performing sales team across the Southeast region, including GA.

Extensive travel will be required. The ideal candidate has a proven track record in dealer-channel sales, strong leadership, and deep knowledge of the window/door market.

Qualifications

• Bachelor's degree in Business, Marketing, Manufacturing, or a related field preferred.
• Proven track record of sales leadership and achieving results through dealer channels.
• Strong leadership, coaching, and team development skills.
• Deep knowledge of the window and door industry, dealer sales channels, customer management, and product positioning.
• Demonstrated ability to build executive-level customer relationships and influence business decisions.
• Strong analytical, forecasting, and strategic planning capabilities.
• Excellent interpersonal, presentation, and communication skills with dealers, builders, architects, and internal stakeholders.

Responsibilities

• Define and execute dealer channel go-to-market strategies that drive revenue, profitability, and market share.
• Establish sales objectives, communicate strategic priorities, and ensure execution aligns with company goals.
• Recruit, develop, coach, and lead a high-performing sales team to achieve regional and individual performance targets.
• Build and maintain strong relationships with key dealers, principals, owners, and strategic accounts to drive growth and customer loyalty.
• Identify and develop new dealer partners and market opportunities to expand channel coverage.
• Develop and implement sales programs and initiatives that support growth objectives.
• Analyze market trends, competitive activity, and pricing dynamics to refine strategy and provide recommendations to leadership.
• Lead forecasting, territory planning, and account prioritization to maximize sales effectiveness and customer penetration.
• Manage regional sales reporting, account receivables, expenses, and overall business performance.
• Travel frequently to support customers, sales teams, and business initiatives.

Skills

Sales leadership

Dealer channel strategy

Forecasting

Relationship building

Team development

Industry knowledge (windows/doors)

Executive communication

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Manufacturing or related field

Tools

CRM systems

Reporting tools

Bid programs

Job description

• We train and promote from within
• Excellent low-cost health benefits
• Retirement plan with employer-paid contributions
• Paid vacation and 10 holidays

At Sierra Pacific Industries, we understand our greatest strength is the people who choose to build a career with us. We are a fourth-generation family-owned company that has grown to be one of the largest lumber and millwork producers in the United States. Our more than 6,000 employees are proud to work at our state-of-the-art sawmills and other facilities, including: manufacturing, custom wood-framed windows, fabrication, millwork, veneer, cogeneration, trucking, forestry, and other operations.

Currently, we are seeking a qualified Dealer Sales Director to work collaboratively with our Windows Sales Southeast division. The successful applicant should reside in our southeastern sales region, which includes North Carolina, South Carolina, Georgia, and Florida.

About the Position

• Define and execute dealer channel go-to-market strategies that drive revenue, profitability, and market share
• Establish sales objectives, communicate strategic priorities, and ensure execution aligns with company goals
• Recruit, develop, coach, and lead a high-performing sales team to achieve regional and individual performance targets
• Build and maintain strong relationships with key dealers, principals, owners, and strategic accounts to drive growth and customer loyalty
• Identify and develop new dealer partners and market opportunities to expand channel coverage
• Develop and implement sales programs and initiatives that support growth objectives
• Analyze market trends, competitive activity, and pricing dynamics to refine strategy and provide recommendations to leadership
• Lead forecasting, territory planning, and account prioritization to maximize sales effectiveness and customer penetration
• Manage regional sales reporting, account receivables, expenses, and overall business performance
• Travel frequently to support customers, sales teams, and business initiatives

Qualifications

• Bachelor's degree in Business, Marketing, Manufacturing, or a related field preferred
• Proven track record of sales leadership and achieving results through dealer channels
• Strong leadership, coaching, and team development skills
• Deep knowledge of the window and door industry, dealer sales channels, customer management, and product positioning
• Demonstrated ability to build executive-level customer relationships and influence business decisions
• Strong analytical, forecasting, and strategic planning capabilities
• Excellent interpersonal, presentation, and communication skills with dealers, builders, architects, and internal stakeholders
• Proficiency in reporting tools, bid programs, email, and other business technologies
• Positive, collaborative leadership style aligned with company culture

Why Join Our Team?

Because this is more than an invitation, it's a commitment to offer opportunities for personal and professional growth to everyone! We ask people to grow with us and make the company even better.

We provide an excellent benefit package including a full Health Benefits Plan (including medical, dental, and vision) with low-cost premiums, a 401(k) with Company Match, additional Retirement Contributions, and company-paid Life Insurance.

Sierra Pacific is an (EOE) Equal Opportunity Employer, including those with a disability and veterans. This position includes commission-based compensation with a base salary in the range of $90,000 to $110,000 per year. Base salary is dependent upon a number of factors, including, but not limited to: relevant work experience, skill, knowledge, and/or education.

About Our Company

Sierra Pacific Industries is a fourth-generation family-owned company based in Northern California that started in 1949 and has grown to be one of the largest lumber and millwork producers in the U.S., employing around 6,500 crew members. Sierra Pacific continues to be a company where its employees are proud to work at state-of-the-art facilities and others strive to become part of the team.

We own and sustainably manage more than 2.4 million acres of timberland in California, Oregon, and Washington. Our forests are sustainably managed under a 100-year plan by Registered Professional Foresters, Wildlife Biologists, Botanists, and other professionals. We are growing forests for our future, planting over 6 million new trees every year. In Spring 2024, we planted our 300 millionth seedling on our timberlands. This milestone was decades in the making, reflecting our commitment to sustainable forest management and ensuring we have forests not just for today, but for generations to come.

Sierra Pacific effectively uses nearly 100% of every piece of wood we bring to our facilities. In fact, any small amount that isn't turned into hand-crafted doors and windows, millwork, lumber, or landscaping material is actually converted into electricity in our eight biomass-fueled power plants.

We are proud that all Sierra Pacific facilities follow our drug-free and tobacco-free policies. As part of our safety in the workplace policy, an offer of employment is subject to a negative drug screen result. We use E-verify to verify the social security number and work authorization of all newly hired employees. Sierra Pacific is an (EOE) Equal Opportunity Employer, including those with a disability and veterans.