Business Development Manager

Mercury Marine; Fond du Lac (WI); On-site; USD 86,500 - 139,300; Full time

Benefits offered by this job

Short‑term incentive program

401(k) with company match

Health, dental, vision

Job summary

Brunswick is seeking a Sales Territory Manager to develop Mercury Marine dealer networks and manage key accounts in your sales zone.

You will build strong dealer relationships, execute growth plans, coach dealers to increase sales, monitor weekly reports, and utilize CRM tools. The role requires 3–5 years in marine or related sales, a Bachelor's degree, and strong communication skills. Expect extensive travel with weekends at events and boat shows.

Qualifications

• Requires a Bachelor's Degree in Business Management, Marketing, or equivalent.
• 3–5 years of relevant experience in Marine or Recreational Industry or in Sales/Marketing.
• Strong verbal and written communication skills.
• Proficient with Microsoft Office and CRM systems.
• Valid driver’s license and ability to travel 60% overnight.

Responsibilities

• Develop and maintain strong relationships with Mercury Marine dealers and prospective new dealers.
• Coach and grow dealer sales with measurable objectives.
• Use data to identify opportunities and share findings with dealers.
• Travel to multiple dealer locations with overnight stays (60%).
• Attend sales meetings, boat shows, and dealer events; work with inside sales, service, and credit teams to hit goals.

Skills

Verbal communication

Written communication

CRM usage

Microsoft Office

Education

Bachelor's Degree in Business/Marketing

Tools

CRM systems

Word

Excel

PowerPoint

Job description

Position Overview

Develop and manage Mercury Marine dealer network within your sales zone. Build relationships with dealers, OEMs, and customers, create and execute strategic territory growth plans, coach and consult dealers to increase sales volume, market share, and profitability. Monitor weekly reports, conduct dealer calls, visits, inventory checks, and participate in boat shows and sales meetings. Use CRM tools to manage customer accounts.

Essential Functions

• Develop and maintain strong relationships with existing Mercury Marine dealers and prospective new dealers.
• Coach, manage, consult, and grow dealer sales with measurable objectives. Exhibit strong business acumen.
• Serve as internal and external expert on customer, market, and competitive intelligence, using data to identify opportunities.
• Communicate findings to dealers, negotiate, and protect interests.
• Travel to multiple dealer locations; at least 60% of travel must be overnight.
• Collaborate with inside account representatives, service and credit personnel to achieve sales goals.
• Attend Mercury-sponsored events, boat shows, open houses, and dealer events, typically on weekends.

Required Qualifications

• Bachelor's Degree in Business Management, Marketing, or equivalent.
• Minimum 3–5 years of relevant business experience within the Marine or Recreational Industry, or in Sales, Business, or Marketing.
• Strong verbal and written communication skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint), Internet, and CRM systems.
• Valid driver’s license and ability to travel at least 60% overnight.

Preferred Qualifications

• Strong data analysis and computer skills with the ability to understand and analyze trends.
• Strategic and tactical problem‑solving abilities.
• High sense of urgency, low ego, and high confidence; credible and persuasive under resistance.

Working Conditions

• Overnight travel required.
• Occasional weekend events.

Compensation and Benefits

• Annual base pay range: $86,500 – $139,300 (actual pay depends on experience and location).
• Eligibility for a short‑term incentive program.
• 401(k) plan with company match up to 4%.
• Health, dental, vision, and health savings account with company contribution.
• Paid vacation and other time‑off benefits.
• Wellness program and product purchase discounts.

EEO and Accommodation Statement

Brunswick is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact [e-mail].

Brunswick participates in E‑Verify and upholds a lawful and transparent hiring process. For more information, visit https://www.brunswick.com/e-verify.