Dealer Programs Lead | Growth & Partnerships

Shearer Supply, Inc.; Farmers Branch (TX); Hybrid; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Shearer Supply, Inc. is seeking a Program Manager to own and grow dealer-facing programs, partnerships, and tools that create value for our dealers. The role focuses on rewards and OEM programs, adoption, and equipping the sales team with tools to deliver greater customer value.

The successful candidate will manage day-to-day operations of programs, collaborate with vendors, assess new initiatives, and ensure consistent implementation across branches and territories to maximize ROI.

Qualifikationen

• 5+ years of experience in program management, B2B/channel marketing, sales enablement, distribution, or a related field.
• Wholesale distribution, HVAC, building products, or similar B2B experience preferred.
• Strong project management, communication, and organizational skills.
• Commercial mindset with an understanding of sales and customer relationships.
• Ability to manage multiple initiatives and external partners simultaneously.

Aufgaben

• Own the day-to-day management and execution of Shearer Supply's dealer-facing programs.
• Manage key programs including Shearer reward programs and other manufacturer or Shearer-sponsored initiatives.
• Ensure programs are consistently implemented across branches, markets, and sales territories.
• Serve as the internal subject matter expert and primary point of contact for assigned programs.
• Identify underutilized programs and develop strategies to increase participation and adoption.
• Develop and manage relationships with preferred marketing and program vendors.
• Evaluate potential partners that can provide meaningful value to Shearer Supply dealers.
• Negotiate and coordinate preferred relationships, program offerings, and dealer benefits.
• Maintain accountability with vendors around service levels, program performance, and customer experience.
• Continually evaluate the vendor portfolio and identify opportunities to improve or expand available services.
• Identify gaps in Shearer Supply's existing program offering and recommend new initiatives.
• Research distributor, manufacturer, and industry best practices.
• Evaluate opportunities across areas such as dealer marketing services, lead generation, customer retention, training and development, business management tools, consumer promotions, loyalty and rewards programs, manufacturer programs.
• Establish KPIs for major programs.
• Track participation, adoption, utilization, cost, and results.
• Develop regular reporting showing program performance and opportunities.
• Gather feedback from Territory Managers, branches, and dealers to continuously improve programs.
• Ensure Shearer Supply is receiving appropriate value and ROI from outside program and vendor relationships.

Kenntnisse

Program management

B2B marketing

Sales enablement

Vendor management

Relationship building

Jobbeschreibung

Description

Position Summary

Shearer Supply is seeking a Program Manager to own and grow the programs, partnerships, and tools that create value for our dealers. The Program Manager will manage dealer-facing initiatives such as Rewards Programs and OEM program, drive program adoption, and ensure our sales team has the tools needed to bring additional value to customers.

Key Responsibilities

Program Ownership & Execution

• Own the day-to-day management and execution of Shearer Supply's dealer-facing programs.
• Manage key programs including Shearer reward programs and other manufacturer or Shearer-sponsored initiatives.
• Ensure programs are consistently implemented across branches, markets, and sales territories.
• Serve as the internal subject matter expert and primary point of contact for assigned programs.
• Identify underutilized programs and develop strategies to increase participation and adoption.

Preferred Vendor & Partner Management

• Develop and manage relationships with preferred marketing and program vendors.
• Evaluate potential partners that can provide meaningful value to Shearer Supply dealers.
• Negotiate and coordinate preferred relationships, program offerings, and dealer benefits.
• Maintain accountability with vendors around service levels, program performance, and customer experience.
• Continually evaluate the vendor portfolio and identify opportunities to improve or expand available services.

Program Development

• Identify gaps in Shearer Supply's existing program offering and recommend new initiatives.
• Research distributor, manufacturer, and industry best practices.
• Evaluate opportunities across areas such as:
  • Dealer marketing services
  • Lead generation
  • Customer retention
  • Training and development
  • Business management tools
  • Consumer promotions
  • Loyalty and rewards programs
  • Manufacturer programs

Measurement & Accountability

• Establish KPIs for major programs.
• Track participation, adoption, utilization, cost, and results.
• Develop regular reporting showing program performance and opportunities.
• Gather feedback from Territory Managers, branches, and dealers to continuously improve programs.
• Ensure Shearer Supply is receiving appropriate value and ROI from outside program and vendor relationships.

Requirements

Qualifications

• 5+ years of experience in program management, B2B/channel marketing, sales enablement, distribution, or a related field.
• Wholesale distribution, HVAC, building products, or similar B2B experience preferred.
• Strong project management, communication, and organizational skills.
• Commercial mindset with an understanding of sales and customer relationships.
• Ability to manage multiple initiatives and external partners simultaneously.