Dealer Manager (Lagos)

PALMPAY LIMITED; New York (NY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

PALMPAY LIMITED is seeking a Dealer Manager to grow and manage the dealer network across assigned territories. The role focuses on ensuring dealer performance aligns with sales targets, brand standards, and customer service expectations.

Responsibilities include recruiting dealers, monitoring KPIs, and developing sales strategies while training dealers on products and pricing. This role requires field visits and strong relationship management skills to sustain growth and compliance across

Qualifications

• Proven negotiation and relationship-management experience.
• Knowledge of distribution networks and dealer operations.
• Proficiency in MS Office and related software.

Responsibilities

• Identify, recruit, and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to drive product penetration.
• Train and support dealers on product knowledge, pricing, and promotions.
• Conduct regular market visits to assess dealer operations and branding.
• Resolve dealer-related issues to maintain strong relationships.
• Analyze sales data to identify growth opportunities and concerns.
• Prepare periodic reports on dealer performance and market trends.
• Enforce adherence to company policies, pricing structures, and ethics.

Skills

Negotiation

Relationship management

MS Office

Tools

MS Office

Job description

ob Title: Dealer Manager

Department: Sales

Reports To: Regional Sales Manager / Zonal Sales Manager

Location: Alaba , Ikorodu , Badagary Epe and Ikorodu

Job Purpose

To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.

Key Responsibilities

• Identify, recruit, and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to drive product penetration.
• Train and support dealers on product knowledge, pricing, and promotional activities.
• Conduct regular market visits to assess dealer operations, branding, and compliance.
• Resolve dealer-related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
• Enforce adherence to company policies, pricing structures, and ethical standards.

Key Performance Indicators (KPIs)

• Dealer recruitment and retention rate
• Sales target achievement by dealers

Qualifications and Experience

• Strong negotiation and relationship management skills
• Good knowledge of distribution networks and dealer operations
• Proficiency in MS Office too

Skills

• Sales planning and forecasting
• Communication and interpersonal skills
• Problem-solving ability
• Market analysis and reporting
• Team coordination

Work Environment

• Field and office-based activities