Dealer Development Representative – Diesel Aftermarket

HappyGlobal Service; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Happy Global Service is seeking a Dealer Development Representative to expand its dealer network across Texas and surrounding markets. This field-based, B2B role focuses on identifying, developing, and managing relationships with independent shops and dealers, owning the full development cycle from prospecting to account growth.

The ideal candidate will have 2+ years in B2B sales, strong knowledge of automotive aftermarket products, and willingness to travel 3–4 days per week across Texas.

Qualifications

• 2+ years of B2B sales experience in automotive aftermarket or related industry.
• Strong knowledge of automotive performance products and shop owner discussions.
• Valid driver’s license and willingness to travel regularly for visits and events.
• Current residence in the Dallas–Fort Worth area or willingness to relocate.

Responsibilities

• Prospect, develop, and onboard new dealer partners across Texas and nearby markets.
• Build relationships with independent repair shops, performance shops, and dealers.
• Conduct field visits, product demonstrations, dealer training, and merchandising support.
• Manage sales pipeline and drive activation, repeat orders, and revenue growth.
• Represent the company at automotive trade shows and industry events.
• Develop long-term relationships with shop owners, builders, and dealers.
• Educate partners on product portfolio and recommend solutions by customer needs and price points.
• Gather market intelligence on demand, competitors, and regional trends.

Skills

B2B sales

Relationship-building

Communication

CRM usage

Tools

CRM software

Job description

Work Model: Field-Based

Employment Type: Full-Time

Travel: 3–4 days per week, primarily across Texas with occasional out-of-state travel

About the Job

Our client is seeking a Dealer Development Representative to support the continued expansion of its dealer network across Texas and surrounding markets.

This is a field-based B2B sales role focused on identifying, developing, and managing relationships with independent automotive repair shops, performance shops, off-road retailers, and truck accessory dealers. The successful candidate will own the full dealer development cycle—from prospecting and onboarding through account growth and repeat business.

The ideal candidate combines strong territory sales capabilities with genuine knowledge of the diesel, truck, or automotive aftermarket industry.

Our client is an established automotive aftermarket brand with more than 10 years of manufacturing experience, specializing in diesel performance parts, exhaust solutions, fuel systems, and custom components for heavy-duty truck applications.

With a strong direct-to-consumer business and nationwide fulfillment capabilities, the company is expanding its U.S. offline dealer network and investing in local market development across Texas.

Description

The Dealer Development Representative will be responsible for:

• Prospecting, developing, and onboarding new dealer partners across Texas and neighboring markets.
• Building relationships with independent repair shops, performance shops, off-road retailers, and truck accessory dealers.
• Conducting regular field visits, product presentations, dealer training, and merchandising support.
• Managing the full sales pipeline and driving account activation, repeat orders, and territory revenue growth.
• Representing the company at automotive aftermarket trade shows, diesel events, regional races, and other industry events.
• Developing long-term relationships with shop owners, builders, dealers, and other key stakeholders within the local automotive community.
• Educating dealer partners on the company's product portfolio and recommending solutions based on customer needs, applications, and price points.
• Gathering market intelligence on customer demand, competitor activity, product feedback, and emerging regional trends.
• Collaborating with internal marketing and content teams to identify customer stories, vehicle builds, and dealer success cases.

Profile

A successful candidate should have:

• 2+ years of B2B sales experience, preferably within automotive aftermarket, diesel performance, truck accessories, powersports, or a related industry.
• Strong working knowledge of automotive performance products and the ability to communicate credibly with shop owners and technical customers.
• Familiarity with areas such as exhaust systems, fuel systems, forced induction, suspension/lift kits, or performance tuning.
• Experience developing new accounts and managing a territory or dealer/distributor network.
• Strong communication, relationship-building, and face-to-face sales skills.
• Ability to independently manage prospecting, pipeline development, account activity, and sales follow-up.
• Comfort using CRM systems and standard business software to manage customer and sales activity.
• Valid driver's license and ability to travel regularly for customer visits and industry events.
• Current residence in the Dallas–Fort Worth area or willingness to relocate.

Preferred Qualifications

• Existing relationships with automotive performance shops, off-road retailers, truck accessory dealers, or related businesses across Texas.
• Previous experience attending or representing a company at industry events such as SEMA, PRI, diesel performance events, or regional automotive shows.
• Personal or professional experience with trucks, modified vehicles, diesel performance, off-road vehicles, or automotive aftermarket products.
• Experience supporting dealer merchandising, dealer programs, or channel sales initiatives.
• Conversational Spanish is a plus for the Texas market.

Happy Global Service is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable law.