Dealer Activation & Growth Manager

Owens Corning; Fresno (CA); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth in California by activating dealers, generating demand, and leveraging indirect selling.

You will build dealer networks, onboard new partners, train sales teams, and collaborate across sales enablement, marketing, and product to optimize lead management and activation performance while traveling up to 70% of the time.

Qualifications

• Bachelor’s degree in business or related field or equivalent experience.
• Direct sales experience of 3-5 years preferred.
• Ability to travel as business needs dictate - up to 70% of the time.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell-through.
• Drive down-channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow-up, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross-functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2-step distribution sales teams in the market for a cohesive market approach

Skills

Dealer relationship management

Indirect selling

CRM usage

Education

Bachelor’s degree in business or related field

Tools

CRM

Job description

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth in California by activating dealers, generating demand, and leveraging indirect selling.

You will build dealer networks, onboard new partners, train sales teams, and collaborate across sales enablement, marketing, and product to optimize lead management and activation performance while traveling up to 70% of the time.