Dealer Growth & Activation Manager

Owens Corning; New York, Northern (NY, KY); Hybrid; USD 79,000 - 100,000; Full time

Benefits offered by this job

Insurance (medical/dental/vision)

401k with company match

Paid time off

Employee Assistance Services

Stock Purchase Program

Job summary

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth by activating dealers and generating demand for Masonite door systems. You will recruit, onboard, and partner with dealers and independent shops to influence product adoption, sell-through, and installation in local markets.

The role blends relationship management with field execution and data-driven selling, connecting sales, marketing, and enablement teams with dealer partners.

Qualifications

• Bachelor's degree in business or related field or equivalent experience.
• Direct sales experience of 3–5 years preferred.
• Ability to travel as business needs dictate - up to 70% of the time.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell-through.
• Drive down-channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow-up, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross-functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2-step distribution sales teams in the market for a cohesive market approach

Skills

Dealer activation

Demand generation

Indirect selling

Field execution

Lead management

CRM usage

Cross-functional collaboration

Travel up to 70%

Education

Bachelor's degree in business or related field

Tools

CRM software

Job description

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth by activating dealers and generating demand for Masonite door systems. You will recruit, onboard, and partner with dealers and independent shops to influence product adoption, sell-through, and installation in local markets.

The role blends relationship management with field execution and data-driven selling, connecting sales, marketing, and enablement teams with dealer partners.