Dealer Market Activation Manager

Owens Corning; Newark (NJ); Remote; USD 90,000 - 130,000; Full time

Job summary

The role requires 3–5 years in sales, strong relationship skills, and the ability to travel up to 70% across a field-based territory. A business background and CRM proficiency are essential.

Qualifications

• Bachelor's degree in Business or related field or equivalent experience.
• 3–5 years of direct sales, business development, territory management, or channel sales experience.
• Strong ability to build and maintain customer and partner relationships.
• Experience influencing sales through dealer, distributor, or indirect channel environments.
• Experience with CRM systems and sales reporting tools.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth.
• Identify, recruit, onboard, and activate new dealers to expand market coverage.
• Drive down-channel demand generation through indirect selling strategies.
• Support new product launches and promotional initiatives to increase visibility and conversion.
• Deliver product training and value proposition workshops to dealer teams and installers.
• Collaborate with distribution and sales teams to improve lead management and conversion.

Skills

Relationship building

Channel sales experience

Sales strategy

Education

Bachelor's degree in Business or related field

Tools

CRM systems

Job description

Dealer Market Activation Manager

Location(s): Elmhurst, NY, US, Newark, NJ, US

Function: Sales

Audience: Experienced Professional

Work Arrangement: Remote

Requisition ID: 70403

As a Dealer Market Activation Manager, you will be responsible for driving sales growth and expanding market share through dealer activation, demand generation, and indirect selling strategies. This highly customer-focused role partners closely with dealers, independent door shops, and distribution partners to increase pull-through of Masonite door systems by influencing how products are specified, sold, and installed within local markets.

Working cross-functionally with Sales, Marketing, Sales Enablement, Product, and Distribution teams, you will play a critical role in developing dealer capabilities, increasing product adoption, and executing growth strategies that strengthen Masonite's presence within the market. The successful candidate will combine relationship-building skills, business development expertise, and a data-driven approach to drive measurable results.

LOCATION: Field-Based / Work From Home (West Chester Area and surrounding metropolitan areas) TRAVEL: Up to 70%

What You'll Be Doing

• Develop and manage relationships with dealers and independent door shops to drive sales growth and increase share of wallet across the assigned territory.
• Identify, recruit, onboard, and activate new dealers to expand market coverage and increase product adoption.
• Drive down-channel demand generation through indirect selling strategies that influence dealer sales behavior and product recommendations.
• Support new product launches, promotional initiatives, and premium product mix strategies designed to increase visibility and conversion.
• Deliver product training, solution-based selling education, and value proposition workshops to dealer sales teams and installers.
• Partner with distribution and business unit sales teams to improve lead management, qualification, follow-up, and conversion effectiveness.
• Utilize CRM and lead management tools to track customer interactions, manage opportunities, and measure activation success.
• Collaborate with Sales Enablement, Channel Marketing, Product Management, and Regional Sales teams to align business objectives and execution strategies.
• Monitor local market trends, dealer performance, customer activity, and competitive dynamics to identify growth opportunities.
• Develop and execute territory activation plans to improve dealer engagement, product assortment, and sales performance.
• Serve as a trusted local advisor by providing dealers with insights, tools, resources, and solutions that help grow their businesses.
• Partner closely with two-step distribution sales teams to ensure a coordinated market approach and maximize business opportunities.
• Analyze territory performance data and adjust strategies to improve dealer productivity and market penetration.

Qualifications

• Bachelor's degree in Business or a related field, or equivalent combination of education and experience.
• 3-5 years of direct sales, business development, territory management, or channel sales experience.
• Demonstrated ability to build and maintain strong customer and partner relationships.
• Experience influencing sales through dealer, distributor, or indirect channel environments.
• Strong communication, presentation, and relationship management skills.
• Ability to analyze market trends and sales performance data to identify opportunities.
• Experience utilizing CRM systems and sales reporting tools.
• Strong organizational, territory planning, and execution skills.
• Self-motivated with the ability to work independently in a field-based role.
• Ability to travel extensively throughout the territory, up to 70%.

Preferred Qualifications

• Experience within building products, construction materials, doors, windows, millwork, distribution, or related industries.
• Experience working with dealer networks, distributors, or channel partners.
• Knowledge of demand generation, dealer activation, and territory growth strategies.
• Experience facilitating sales training, product education, or customer development programs.
• Strong lead generation and opportunity conversion experience.
• Proven success increasing market share and driving business growth in an assigned territory.
• Experience collaborating across Sales, Marketing, and Product organizations.
• Familiarity with consultative and solution-based selling methodologies.

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About Owens Corning

Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing, insulation, and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages - including its iconic brand, unparalleled commercial strength, leading technology, and winning cost position - to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships, leading performance, and engaging people. Founded in 1938 and headquartered in Toledo, Ohio, Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information, visitwww.owenscorning.com.

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.

Nearest Major Market: Queens

Nearest Secondary Market: New York City