DC Area Digital Marketing & Communications Lead

Virginia Tech; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Virginia Tech in Washington, DC area seeks an Assistant Director of Digital Marketing & Communications to lead the university’s digital presence and internal communications. You will oversee digital platforms, including the website, intranet, newsletters, and digital displays, ensuring accessibility and alignment with branding across the DC region.

You will manage content production, coordinate with HR and IT, and drive data-informed improvements to reach diverse audiences in the greater DC

Qualifications

• Master's degree or equivalent experience in a relevant field.
• Experience developing and implementing digital marketing strategies.
• Experience managing websites, CMS, social media, and analytics.
• Strong writing, editing, and storytelling abilities.
• Excellent organizational and project management skills.

Responsibilities

• Develop and implement an integrated digital marketing and communications strategy; monitor and report metrics.
• Manage digital campaigns to strengthen brand awareness and audience reach.
• Collaborate with units to produce digital content highlighting programs and research.
• Serve as editor for the D.C. area website, intranet pages, newsletters and digital displays.
• Oversee content strategy for website and microsites, ensuring accessibility and usability.
• Partner with a digital content producer to align social media strategy.
• Manage internal resource website content with HR, facilities, IT, and leadership.
• Lead planning, writing, editing, and distribution of the weekly D.C. area employee newsletter.
• Manage content for digital display screens and coordinate with units for brand compliance.
• Oversee timelines and workflows for digital initiatives and internal communications requests.

Skills

Digital marketing

Web analytics

CMS management

Writing & editing

Project management

Education

Master's degree in marketing/communications/digital media

Bachelor's degree + equivalent experience

Tools

SharePoint

Adobe Campaign

Microsoft Teams

Canva

Job description

Virginia Tech in Washington, DC area seeks an Assistant Director of Digital Marketing & Communications to lead the university’s digital presence and internal communications. You will oversee digital platforms, including the website, intranet, newsletters, and digital displays, ensuring accessibility and alignment with branding across the DC region.

You will manage content production, coordinate with HR and IT, and drive data-informed improvements to reach diverse audiences in the greater DC