Assistant Director of Digital Marketing & Communications, D.C. Area

Virginia Tech; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Virginia Tech in Washington, DC area seeks an Assistant Director of Digital Marketing & Communications to lead the university’s digital presence and internal communications. You will oversee digital platforms, including the website, intranet, newsletters, and digital displays, ensuring accessibility and alignment with branding across the DC region.

You will manage content production, coordinate with HR and IT, and drive data-informed improvements to reach diverse audiences in the greater DC

Qualifications

• Master's degree or equivalent experience in a relevant field.
• Experience developing and implementing digital marketing strategies.
• Experience managing websites, CMS, social media, and analytics.
• Strong writing, editing, and storytelling abilities.
• Excellent organizational and project management skills.

Responsibilities

• Develop and implement an integrated digital marketing and communications strategy; monitor and report metrics.
• Manage digital campaigns to strengthen brand awareness and audience reach.
• Collaborate with units to produce digital content highlighting programs and research.
• Serve as editor for the D.C. area website, intranet pages, newsletters and digital displays.
• Oversee content strategy for website and microsites, ensuring accessibility and usability.
• Partner with a digital content producer to align social media strategy.
• Manage internal resource website content with HR, facilities, IT, and leadership.
• Lead planning, writing, editing, and distribution of the weekly D.C. area employee newsletter.
• Manage content for digital display screens and coordinate with units for brand compliance.
• Oversee timelines and workflows for digital initiatives and internal communications requests.

Skills

Digital marketing

Web analytics

CMS management

Writing & editing

Project management

Education

Master's degree in marketing/communications/digital media

Bachelor's degree + equivalent experience

Tools

SharePoint

Adobe Campaign

Microsoft Teams

Canva

Job description

Assistant Director of Digital Marketing & Communications, D.C. Area

The Assistant Director of Digital Marketing and Communications plays a pivotal role in shaping and advancing the university’s digital presence and internal communications strategy in the greater Washington, D.C. area. As a key member of the D.C. area marketing and communications team, this position ensures digital efforts align with university-wide communication, marketing, and branding initiatives.

Reporting to the Director of Marketing and Communications, the Assistant Director oversees D.C. area digital platforms, including the website, internal employee resource site, e-newsletters, digital display screens, and related tools. The position works closely with academic units, student and faculty services, administrative offices, and campus partners to strengthen awareness of Virginia Tech programs and initiatives in the greater D.C. area through consistent, engaging, and data-driven digital communications.

Key responsibilities include:

• Develop and implement an integrated digital marketing and communications strategy in support of D.C. area marketing and communication goals. Monitor, track, and report on metrics to measure communication program effectiveness.
• Manage digital campaigns that strengthen brand awareness, grow audience reach, and elevate D.C. area academic programs, events, industry partnerships, and research priorities.
• Collaborate with units and programs in the D.C. area to produce compelling digital content that highlights academic programs, research priorities, student success, and regional initiatives.
• Serve as the editor for the D.C. area website, SharePoint employee resource page, e-newsletters, digital display screens, campus notices, and other internal communications collateral.
• Oversee content strategy, updates, and enhancements for the D.C. area website and related microsites using the university CMS. Ensure digital content meets accessibility and usability standards.
• Partner with a digital content producer to align social media strategy for the D.C. area.
• Manage the internal D.C. area resource website, ensuring content is accurate, timely, well-organized, and aligned with internal communications priorities. Collaborate with HR, facilities, IT, and leadership to develop and publish internal news, announcements, resources, and employee facing content.
• Lead planning, writing, editing, production, and distribution of the weekly D.C. area employee newsletter. Monitor newsletter performance and apply data insights to improve readability, reach, and impact.
• Manage strategy, scheduling, and content creation for digital display screens. Coordinate with D.C. area units and programs to collect and review content for brand compliance, accuracy, and visual clarity.
• Manage digital projects and communications workflow with internal stakeholders. Oversee timelines for content creation, workflows, and deadlines for digital initiatives and internal communication requests.

Required Qualifications

• Master's degree in marketing, communications, digital media, or related field; or Bachelor's degree with experience equating to an advanced degree.
• Professional experience in digital marketing and communications, including developing and implementing digital strategies.
• Demonstrated experience managing websites, CMS platforms, social media, and digital analytics tools to evaluate performance and guide strategy.
• Strong writing, editing, and storytelling skills with the ability to adapt content for web, newsletters, and internal communications.
• Excellent organizational and project management skills with the ability to manage multiple projects, deadlines, and stakeholder requests in a fast-paced environment.

Preferred Qualifications

• Experience using Canva for graphic design and understanding of branding principles.
• Experience managing intranet platforms, digital signage systems, or internal communications programs.
• Knowledge of SharePoint, Adobe Campaign, Microsoft Teams, and other digital platforms.
• Experience in a higher education, large nonprofit organizations, or similar environments.

Review Date: April 14th, 2026

Direct Link: Assistant Director of Digital Marketing & Communications, D.C. Area - Hybrid, Virginia, United States - Washington, DC, United States

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.