Digital Marketing Manager

ARI (Axcel Recruiting Inc.); Virginia (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

ARI (Axcel Recruiting Inc.) is seeking a Digital Marketing Manager in Virginia to develop and execute an omnichannel digital marketing strategy that attracts consumers to brand websites, social channels, and retailer platforms. The role focuses on awareness, consideration, and sales for branded products and services.

Responsibilities include leading an in-house digital strategy group, managing external agencies, and overseeing campaigns across SEO/SEM, email, display and social channels.

Qualifications

• Bachelor’s Degree in Marketing required; MBA a plus.
• 10+ years’ experience leading strategic digital marketing initiatives.
• At least 5 years of experience in P&L, budget, and personnel management.
• Advanced experience in the digital consumer path to purchase and omnichannel strategies.
• Experience with marketing technology including automation, CRM, analytics, personalization, and segmentation.
• Proficient in SEO/SEM, inbound marketing, display, social, email and affiliate marketing, plus Google Analytics.

Responsibilities

• Establish and develop digital marketing omnichannel plan.
• Supervise and direct in-house digital strategy group and external agencies.
• Establish digital promotional campaigns.
• Direct and oversee all digital channels for brand consistency and risk mitigation.
• Prepare digital technology systems growth and adoption strategy.

Skills

Leadership

Budget management

Digital marketing strategy

Cross-functional collaboration

Communication

Education

Bachelor’s Degree in Marketing

MBA

Tools

Hubspot

Google Analytics

Google Ads / AdWords

CRM

Marketing automation

Job description

Digital Marketing Manager

Seeking a Digital Marketing Manager in Virginia. The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.

Responsibilities

• Establish and develop digital marketing omnichannel plan
• Supervise and direct in house digital strategy group and external agencies
• Establish digital promotional campaigns
• Direct and oversee all digital channels to ensure brand consistency and mitigate risk
• Prepare digital technology systems growth and adoption strategy

Requirements

• A Bachelor’s Degree in Marketing, MBA a plus
• 10+ years’ experience leading strategic digital marketing initiatives that drive business results
• At least 5 years of experience in P&L, budget, and personnel management
• Advanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C world
• Extensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principles
• Proficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certifications
• High level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principles
• Strong team leadership and effective communication skills