Database Marketing Manager

Mesquite Entertainment; Mesquite (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Mesquite Entertainment seeks a Database Marketing Manager to lead design, execution and analysis of marketing initiatives across casino, hotel and related divisions. You will validate data proofs for direct mail campaigns and collaborate with internal teams and vendors to ensure data accuracy and actionable insights.

The role requires strong data management, analytics experience, and proficiency with Excel, SQL and Power BI to drive customer engagement and campaign effectiveness.

Qualifications

• Strong background in data management and analytics.
• Experience in gaming or hospitality industry preferred.
• Proficiency with data analysis tools such as Excel, SQL, Power BI.

Responsibilities

• Plan, design, execute and analyze marketing initiatives for the Casino, Hotel, Marketing and other areas.
• Validate data proofs for direct mail campaigns.
• Develop dashboards and reporting tools to track KPIs and provide insights to stakeholders.
• Maintain integrity of the customer database for accurate segmentation.

Skills

Data management

Analytics

SQL

Power BI

Excel

Tools

SQL tools

BI tools

Job description

LICENSE/CERTIFICATION:

State of Nevada Gaming Permit, Valid Driver’s License, and D.M.V. Driving History Printout (no more than 30 days old), and Proof of Unexpired Personal Vehicle Insurance Coverage

JOB SUMMARY:

The Database Marketing Manager is responsible for the preparation, design, execution, and analysis of marketing initiatives within the Casino, Hotel, Marketing, and other areas to provide and optimize insights for key decision-making. This role involves validating data proofs for direct mail campaigns, developing strong relationships with internal departments and external vendors, and ensuring the integrity of the database.

JOB QUALIFICATIONS:

We are seeking a motivated and detail-oriented Database Marketing Manager to join our dynamic marketing team. The ideal candidate will have a strong background in data management and analytics, coupled with experience in the gaming or hospitality industry. Proficiency in data analysis tools; Excel, SQL, Power BI, etc.

ESSENTIAL JOB FUNCTIONS:

• Manage the planning, development, production, and targeting for all mass and direct marketing efforts.
• Use SQL and databases in analyzing various data sources to develop queries and procedures for extracting and communicating required information.
• Develop and maintain ad-hoc analyses, create dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders, highlighting key findings on a recurring schedule.
• Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance.
• Review and interpret results from marketing initiatives and evaluate performance of mass hotel and direct marketing efforts and recommend improvements; oversees promotional pro forma and post analysis efforts, host coding, and other key parts of the marketing analytics infrastructure.
• Manage and maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
• Other job-related duties as assigned and instructed by management.