Data Media Analyst

MGA Entertainment; Los Angeles (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

MGA Entertainment is seeking a Data Analyst to drive insights for paid media campaigns. You will analyze performance across digital channels, develop actionable dashboards, and partner with Brand marketing, Creative Services, and Synergy teams to optimize ROI and engagement.

The role emphasizes collaboration, data storytelling, and staying current with advertising platforms and analytics techniques to boost efficiency and conversions.

Qualifications

• Bachelor’s degree in data-centric field required.
• 5+ years in data analysis, preferably in digital marketing.
• Experience with analytics tools like GA, Tableau or Power BI.
• Familiarity with ad platforms (The Trade Desk, Google Ads, Meta, TikTok) and campaign data interpretation.

Responsibilities

• Analyze metrics from paid media campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram, TikTok, etc.).
• Develop and maintain regular reports on campaign performance, highlighting ROI, CAC, and KPIs.
• Create dashboards and visualizations to clearly communicate results to stakeholders.
• Monitor campaigns in real-time and provide insights to optimize budgets and creative strategies.
• Assist media buyers with A/B testing to determine effective messaging and bidding.
• Collaborate with marketing and creative teams to improve campaign performance.

Skills

Data analysis

Analytics

Communication

Team collaboration

Problem solving

Education

Bachelor's degree in Data Science/Statistics/BA or related field

Tools

Google Analytics

Tableau

Power BI

Excel

Job description

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™ , Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.

Job Summary:

MGA Entertainment is in search of a Data Analyst with a passion for numbers and a love for toys to help drive the success of our paid media campaigns. As a Data Analyst for the MGA Media team, you will play a key role in analyzing the performance of paid media efforts (such as digital advertising, social media, retail media, influencers, programmatic & display ads, etc.) to provide actionable insights that will improve ROI and consumer engagement. You will work closely with Brand marketing, Creative Services, and Synergy teams to measure the effectiveness of campaigns, identify trends, and recommend strategies for optimization.

Key Responsibilities:

• Data Analysis & Reporting:
• Analyze and interpret key metrics from paid media campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram, TikTok, etc.).
• Develop and maintain regular reports on campaign performance, highlighting trends, ROI, conversion rates, customer acquisition costs (CAC), and other key performance indicators (KPIs).
• Create customized dashboards and visualizations that clearly communicate campaign results and insights to stakeholders.
• Campaign Performance Monitoring:
• Track and evaluate the success of campaigns in real-time, providing insights and recommendations to optimize budget allocation and creative strategies.
• Assist Media Buyers with A/B testing to determine the most effective messaging, targeting, and bidding strategies for different ad units and platforms.
• Trend Identification & Market Insights:
• Monitor industry trends, consumer behavior, and competitive landscape to provide strategic insights on paid media performance and consumer preferences.
• Collaborate with marketing and creative teams to suggest new approaches for improving campaign performance.
• Collaboration & Cross-Functional Support:
• Partner with media planner/buyers, brand marketing teams, and franchise teams to align campaign objectives and ensure accurate data tracking and reporting.
• Assist with the development of data-driven strategies that improve overall media efficiency and drive customer purchase intent and/or conversions.
• Continuous Improvement:
• Continuously improve analytics processes, tools, and reporting methods.
• Stay current with new media platforms, tools, and analytical techniques that could enhance campaign tracking and performance evaluation.

Qualifications:

• Bachelor’s degree in Data Science, Statistics, Business Analytics, Economics, or a related field.
• Proven experience (5+ years) in data analysis, preferably in digital marketing on the brand or agency side. Experience in the toy industry is a plus.
• Strong proficiency in analytics and data visualization tools such as Google Analytics, Tableau, Power BI, or similar.
• Advanced knowledge of Excel or Google Sheets, with experience in data manipulation and pivot tables.
• Familiarity with digital advertising platforms (theTradeDesk, Google/YouTube Ads, Meta for Business, TikTok Ads Manager, etc.) and the ability to interpret campaign data from these platforms.
• Solid understanding of key performance metrics (i.e. ROAS, VTR, CPV, CTR, CPA), attribution, and conversion tracking.
• Strong attention to detail, critical thinking, and problem-solving skills.
• Excellent communication skills with the ability to present data insights to both technical and non-technical stakeholders.
• Team player with the ability to work across brands and various internal teams.
• A passion for the toy industry, children’s products, or entertainment marketing is a plus!

Salary:

$110,000.00 - 140,000.00 /year