Data-Driven Trade Marketing Lead

Kerr Dental; Brea (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Kerr Dental in California seeks a Trade Marketing Manager to develop and execute marketing plans that support distributor partners and drive sales-out growth. You will collaborate with dealer leaders, craft marketing materials, and manage programs to maximize impact across channels.

You will synthesize ROI, sell-out, market share, and budget variance insights to guide strategic decisions, oversee budgets, and monitor KPIs.

Qualifications

• Bachelor's Degree or 4+ years’ experience interacting with distribution partners in marketing or equivalent.
• 3+ years of Marketing experience within distribution.
• Advanced Experience in MS Office, Tableau or other BI or data tools.

Responsibilities

• Develop and execute marketing strategies by devising and implementing plans to support distributor partners in achieving sales-out growth.
• Collaborate with dealer partners by conducting regular meetings with sales and marketing leaders to ensure effective marketing funnel execution.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploys the channel marketing and program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management.
• Coordinate and participate in distributor trade shows and other marketing events.
• Gather VOC feedback on industry trends and best practices through competitive analysis.
• Ensure that all marketing activities comply with regulatory and legal requirements.
• Conduct training sessions for internal sales teams and dealer partners’ teams, highlighting selling points and differentiators.

Skills

Marketing principles

Project management

Data analysis

Sales orientation

Kaizen

Problem solving

Time management

Market data interpretation

Education

Bachelor's degree

Tools

MS Office

Tableau / BI tools

Job description

Kerr Dental in California seeks a Trade Marketing Manager to develop and execute marketing plans that support distributor partners and drive sales-out growth. You will collaborate with dealer leaders, craft marketing materials, and manage programs to maximize impact across channels.

You will synthesize ROI, sell-out, market share, and budget variance insights to guide strategic decisions, oversee budgets, and monitor KPIs.