Data-Driven Test & Personalization Strategist

Stellantis; Auburn Hills (MI); On-site; USD 85,000 - 115,000; Full time

Job summary

Stellantis is seeking a Test & Learn & Personalization Strategist to drive experimentation and audience-based optimization across its T1 brand websites. You will co-lead a cross-functional program with Analytics, Media, UX, and agencies to identify opportunities, prioritize tests, and activate insights.

You will ensure personalization opportunities are identified and applied, partnering with Adobe Target and Adobe Audience Manager teams.

Qualifications

• Bachelor's degree required.
• 3+ years of digital marketing, experimentation, personalization, or website optimization.
• Experience with A/B testing and personalization platforms (Adobe Target preferred).
• Familiarity with Adobe Audience Manager or similar audience platforms.
• Strong experience partnering with analytics teams to drive data-informed decisions.
• Experience working with external agencies.

Responsibilities

• Lead and co-create a cross-functional test-and-learn program across T1 brand websites.
• Partner with Analytics to define hypotheses, success metrics, and testing frameworks.
• Help prioritize and maintain a testing roadmap aligned to goals.
• Ensure learnings are documented and shared across teams.

Skills

A/B testing

Personalization

Analytics partnership

Agency management

Cross-functional collaboration

Audience segmentation

Education

Bachelor's degree

Tools

Adobe Target

Adobe Audience Manager

Job description

Stellantis is seeking a Test & Learn & Personalization Strategist to drive experimentation and audience-based optimization across its T1 brand websites. You will co-lead a cross-functional program with Analytics, Media, UX, and agencies to identify opportunities, prioritize tests, and activate insights.

You will ensure personalization opportunities are identified and applied, partnering with Adobe Target and Adobe Audience Manager teams.