Growth-Focused Test & Personalization Strategist

Stellantis NV; Auburn (AL); On-site; USD 85,000 - 110,000; Full time

Job summary

Stellantis NV is seeking a data-driven Test & Learn Strategist to drive experimentation and audience-based optimization across T1 brand websites. You will co-lead a cross-functional program with Analytics, Media, UX, and agencies, shaping opportunities to improve site performance and activation of insights.

The role emphasizes inbound experiences through data-informed testing and personalization, partnering across Demand Generation and campaign teams while leveraging Adobe Target and Audience

Qualifications

• Bachelor's degree
• 3+ years of experience in digital marketing, experimentation, personalization, or website optimization
• Experience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)
• Familiarity with Adobe Audience Manager or similar audience platforms
• Strong experience partnering with analytics teams to drive data-informed decisions
• Experience working with or managing external agencies
• Understanding of audience segmentation, media-to-site alignment, and customer journeys
• Automotive or similar industry experience preferred

Responsibilities

• Co-lead a cross-functional test-and-learn program across T1 brand websites
• Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
• Help prioritize and maintain a testing roadmap aligned to business and campaign goals
• Ensure learnings are documented, shared, and applied across teams
• Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
• Collaborate on test readouts, performance insights, and optimization recommendations
• Help translate data into clear, actionable next steps for cross-functional teams
• Maintain working knowledge of tools such as Adobe Target and Adobe Audience Manager to effectively collaborate with execution teams
• Partner with Media teams to align campaign audiences with onsite experiences
• Identify and test entry point and landing experience opportunities based on traffic source and audience intent
• Support optimization of upper- and mid-funnel journeys through coordinated testing and insights
• Partner with Media and Creative teams to test and optimize dynamic and automated creative variations, enabling scalable experimentation and personalized experiences across audiences and entry points
• Manage agency partners responsible for test execution and personalization activation
• Ensure agency deliverables are strategically aligned, high quality, and delivered on time
• Provide clear direction on testing priorities, audience use cases, and optimization opportunities
• Partner with UX, Product, Content, Analytics, and Demand Generation teams to bring testing and personalization initiatives to life
• Act as a connector across teams to ensure alignment between audience strategy, media, and onsite experience

Skills

Digital marketing

Experimentation

Personalization

Website optimization

A/B testing

Adobe Target

Education

Bachelor's degree

Tools

Adobe Target

Adobe Audience Manager

Job description

Stellantis NV is seeking a data-driven Test & Learn Strategist to drive experimentation and audience-based optimization across T1 brand websites. You will co-lead a cross-functional program with Analytics, Media, UX, and agencies, shaping opportunities to improve site performance and activation of insights.

The role emphasizes inbound experiences through data-informed testing and personalization, partnering across Demand Generation and campaign teams while leveraging Adobe Target and Audience