Data-Driven Paid Search Specialist

Pillar4 Media; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401k plan

Wellness stipend

Cell phone reimbursement

Gym membership

Job summary

Pillar4 Media is seeking a Paid Search Analyst to join its fast-growing team. You will own the paid media funnel, analyze inputs, implement testing ideas, and drive results across Google Ads, Microsoft Ads, programmatic display, and remarketing.

You’ll collaborate with senior leaders and CRO to optimize conversions and expansion into new channels. The role calls for 1–2 years in paid media and digital analytics, a relevant bachelor’s degree, and a strong grasp of bidding automation and audience

Qualifications

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused field
• 1-2 years of experience in paid media execution and digital analytics
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Track record of meeting and exceeding performance targets

Responsibilities

• Drive results by analyzing and optimizing paid accounts across platforms (Google Ads, Microsoft Ads, programmatic display, remarketing) and conduct profitability analysis at keyword level
• Evaluate, test, and launch new paid media channels with senior leadership
• Measure and report on performance; be data-driven to drive profitable growth
• Influence CRO opportunities and collaborate with the CRO team to optimize website properties

Skills

Paid media execution

Digital analytics

Bidding automation

Conversion funnels

Audience segmentation

Education

Bachelor's degree in business/marketing/analytics

Tools

Google Ads

Microsoft Ads

Programmatic display

Remarketing

Job description

Pillar4 Media is seeking a Paid Search Analyst to join its fast-growing team. You will own the paid media funnel, analyze inputs, implement testing ideas, and drive results across Google Ads, Microsoft Ads, programmatic display, and remarketing.

You’ll collaborate with senior leaders and CRO to optimize conversions and expansion into new channels. The role calls for 1–2 years in paid media and digital analytics, a relevant bachelor’s degree, and a strong grasp of bidding automation and audience