Paid Search Analyst

Pillar4 Media; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401k plan

Wellness stipend

Cell phone reimbursement

Gym membership

Job summary

Pillar4 Media is seeking a Paid Search Analyst to join its fast-growing team. You will own the paid media funnel, analyze inputs, implement testing ideas, and drive results across Google Ads, Microsoft Ads, programmatic display, and remarketing.

You’ll collaborate with senior leaders and CRO to optimize conversions and expansion into new channels. The role calls for 1–2 years in paid media and digital analytics, a relevant bachelor’s degree, and a strong grasp of bidding automation and audience

Qualifications

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused field
• 1-2 years of experience in paid media execution and digital analytics
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Track record of meeting and exceeding performance targets

Responsibilities

• Drive results by analyzing and optimizing paid accounts across platforms (Google Ads, Microsoft Ads, programmatic display, remarketing) and conduct profitability analysis at keyword level
• Evaluate, test, and launch new paid media channels with senior leadership
• Measure and report on performance; be data-driven to drive profitable growth
• Influence CRO opportunities and collaborate with the CRO team to optimize website properties

Skills

Paid media execution

Digital analytics

Bidding automation

Conversion funnels

Audience segmentation

Education

Bachelor's degree in business/marketing/analytics

Tools

Google Ads

Microsoft Ads

Programmatic display

Remarketing

Job description

The Opportunity

Pillar4 Media is seeking a Paid Search Analyst to join its fast-growing team.

As a member of the Paid Media team, you'll work closely with senior leadership and other team members to own and operate the paid media funnel from analyzing inputs to implementing testing ideas to drive results. You will also create value through existing paid media channels while discovering and leading new channel expansion.

Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Reporting to the Director, Paid Media, the Paid Search Analyst will:

• Drive results by analyzing and optimizing paid accounts across a multitude of platforms. Execute across Google Ads, Microsoft Ads, programmatic display, and remarketing. Conduct profitability analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and drive profitable expansion for accounts in an environment that is not budget constrained.
• Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
• Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
• Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.

What You Bring

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role
• 1-2 years of experience in paid media execution and digital analytics
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Track record of meeting and exceeding performance targets

What We Look For

• Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
• Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4's culture: We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors.

At this time, Pillar4 will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer).

All offers are subject to a background check.