Data-Driven Paid Media Strategist

Weekley Homes L.P.; Houston (TX); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Health insurance options

401k with match

Employee stock ownership plan

Profit sharing

Paid holidays and PTO

New home discount for team

Job summary

David Weekley Homes, operating as Weekley Homes L.P., is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters. The role focuses on coordinating paid media across social, display/video, search, direct mail, and email campaigns, while collaborating with vendors to optimize performance.

The ideal candidate will have 2–4 years in marketing, solid experience with Google Analytics/Ads, Bing Ads, and SEO support, and a strong ability to analyze data

Qualifications

• 2–4 years marketing experience in an agency or internal marketing department.
• Experience managing projects and campaigns and communicating with internal or external clients/customers.
• Advanced knowledge of Google Analytics, Google Ads, Bing Ads, Google Search Console, Microsoft Excel.
• Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools.
• Solid understanding of performance marketing, conversion, and online customer acquisition.

Responsibilities

• Coordinate day-to-day management of Paid Media efforts, including: Paid Social Media Marketing, Display/Video Advertising, SEM/Paid Search campaigns, Direct Mail, Paid Email Marketing Campaigns, Digital Marketing.
• Collaborate with internal customers and vendors to develop and implement proven media strategies
• Facilitate communications with our internal team members and vendors
• Track, report, and analyze website analytics, marketing initiatives, and campaigns
• Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid media
• Coordinate with 3rd party sites where we syndicate home listings
• Conduct vendor research for digital marketing and analytics tools
• Support SEO efforts with development and editorial/marketing teams

Skills

Problem solving

Communication

Curiosity

Data analysis

Creativity

Education

Bachelor’s degree in Computer Science, Marketing, or General Business

Tools

Google Analytics

Google Ads

Bing Ads

Google Search Console

Microsoft Excel

DOMO

A/B testing tools

Job description

David Weekley Homes, operating as Weekley Homes L.P., is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters. The role focuses on coordinating paid media across social, display/video, search, direct mail, and email campaigns, while collaborating with vendors to optimize performance.

The ideal candidate will have 2–4 years in marketing, solid experience with Google Analytics/Ads, Bing Ads, and SEO support, and a strong ability to analyze data