Paid Media Specialist

Weekley Homes L.P.; Houston (TX); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Health insurance options

401k with match

Employee stock ownership plan

Profit sharing

Paid holidays and PTO

New home discount for team

Job summary

David Weekley Homes, operating as Weekley Homes L.P., is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters. The role focuses on coordinating paid media across social, display/video, search, direct mail, and email campaigns, while collaborating with vendors to optimize performance.

The ideal candidate will have 2–4 years in marketing, solid experience with Google Analytics/Ads, Bing Ads, and SEO support, and a strong ability to analyze data

Qualifications

• 2–4 years marketing experience in an agency or internal marketing department.
• Experience managing projects and campaigns and communicating with internal or external clients/customers.
• Advanced knowledge of Google Analytics, Google Ads, Bing Ads, Google Search Console, Microsoft Excel.
• Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools.
• Solid understanding of performance marketing, conversion, and online customer acquisition.

Responsibilities

• Coordinate day-to-day management of Paid Media efforts, including: Paid Social Media Marketing, Display/Video Advertising, SEM/Paid Search campaigns, Direct Mail, Paid Email Marketing Campaigns, Digital Marketing.
• Collaborate with internal customers and vendors to develop and implement proven media strategies
• Facilitate communications with our internal team members and vendors
• Track, report, and analyze website analytics, marketing initiatives, and campaigns
• Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid media
• Coordinate with 3rd party sites where we syndicate home listings
• Conduct vendor research for digital marketing and analytics tools
• Support SEO efforts with development and editorial/marketing teams

Skills

Problem solving

Communication

Curiosity

Data analysis

Creativity

Education

Bachelor’s degree in Computer Science, Marketing, or General Business

Tools

Google Analytics

Google Ads

Bing Ads

Google Search Console

Microsoft Excel

DOMO

A/B testing tools

Job description

David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters.

What You’ll Do:

• Coordinate day to day management of Paid Media efforts, including:
  • Paid Social Media Marketing
  • Display/Video Advertising
  • SEM/Paid Search campaigns
  • Direct Mail
  • Paid Email Marketing Campaigns
  • Digital Marketing

• Collaborate with internal customers and vendors to develop and implement proven media strategies
• Facilitate communications with our internal team members and vendors
• Track, report, and analyze website analytics, marketing initiatives, and campaigns
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts
• Coordinate with 3rd party and other sites in which we syndicate home listings
• Conduct vendor research for digital marketing and analytics tools
• Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming

Qualifications

• 2-4 years marketing experience within an agency or internal marketing department
• Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
• Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
• Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics
• Bachelor’s degree in Computer Science, Marketing, or General Business

Ideal candidate will also possess:

• Strong problem-solving abilities, ability to think creatively
• Excellent communication skills
• High level of curiosity and the ability to conduct in-depth research
• Ability to analyze data, draw conclusions and recommend actionsli>
• High level of creativity
• Customer-oriented attitude with a strong sense of urgency and constant follow-up
• Ability to accept constructive criticism
• Willingness to research and learn new technology

Additional Information

Work Location: based out of our Houston headquarters near I-10 Katy Freeway and 610 West Loop N Fwy.

What We Offer:

Come build your future with our winning team, recognized by Fortune Magazine as one of the "100 Best Companies to Work For" 20 times! David Weekley Homes builds in 19 markets across the U.S. and is one of the largest private home builders in America.

We offer an excellent benefits package that includes:

• Health Insurance - Medical, Dental and Vision
• 401k and discretionary 8% match
• Employee Stock Ownership Plan
• Profit Sharing
• Vacation, Paid Holidays, plus PTO
• New Home Discount for Team Member and Family
• College Scholarship Program
• Community Outreach
• Sabbaticals
• And more!

David Weekley Homes is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to any status protected by state or federal law.

Note to Job Seekers: No telephone calls or walk-ins please. Interviews are by appointment only. Your resume will be reviewed and qualified candidates may be contacted in the event of a potential job match, or if further information is needed.