Data-Driven Paid Marketing Coordinator

GAPLabs; Illinois; On-site; USD 45,000 - 65,000; Full time

Job summary

GAPLabs is seeking a Paid Marketing Coordinator to drive digital marketing, lead generation, and platform optimization. This is a hands-on role covering paid ads, CRM, social media, and data-driven initiatives to deliver measurable results and support business growth.

You will manage campaigns across Google, Meta, TikTok, and other channels, build nurture sequences, and produce performance reports. The ideal candidate has 3–5 years in paid marketing, experience with US-based clients, and

Qualifications

• 3–5 years of paid marketing experience, including Google and Meta.
• Experience working with U.S.-based clients as a direct report or account manager.
• Extensive experience using data analytics tools, CRM platforms and other marketing tools.
• Travel industry experience a plus.

Responsibilities

• Manage execution of paid campaigns across Google Ads, Meta, and TikTok.
• Build and run nurture sequences in the CRM, modeled on leadership's lead conversion plan.
• Manage lead capture assets: brochures, callback and advisor requests, forms, pop-ups, and landing pages.
• Run organic social across Instagram, TikTok, Facebook, LinkedIn and other channels.
• Produce performance reporting.
• Execute other marketing campaigns and programs.

Skills

Paid ads management

Google Ads

Meta Ads

TikTok Ads

CRM platforms

Data analytics

Lead generation

Social media

Performance reporting

Tools

Google Analytics

Meta Ads Manager

TikTok for Business

HubSpot CRM

Job description

GAPLabs is seeking a Paid Marketing Coordinator to drive digital marketing, lead generation, and platform optimization. This is a hands-on role covering paid ads, CRM, social media, and data-driven initiatives to deliver measurable results and support business growth.

You will manage campaigns across Google, Meta, TikTok, and other channels, build nurture sequences, and produce performance reports. The ideal candidate has 3–5 years in paid marketing, experience with US-based clients, and