Growth Marketing Technology Associate

Catapult Solutions Group; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Catapult Solutions Group is seeking a Growth Marketing Technology Associate to support the data infrastructure behind paid campaigns. This hands-on role blends growth marketing, marketing tech, analytics, and data operations to build audiences and ensure signal accuracy across platforms.

You’ll write SQL in Google BigQuery, activate audiences across Google, Meta, TikTok, Snapchat, and DSPs, and partner with analytics, engineering, and BI teams to deliver scalable data solutions and documentation.

Qualifications

• 2+ years in a quantitative, marketing technology, analytics, or related role.
• Experience using SQL to build marketing audiences and conversion datasets.
• Experience activating audiences and configuring campaign links across paid platforms.
• Experience with Google, YouTube, Meta/Facebook, TikTok, or Snapchat.
• Familiarity with mobile measurement platforms such as Branch or Kochava.
• Understanding of audience and conversion APIs and mobile ad ecosystems.
• Strong analytical skills with high data quality and accuracy.
• Experience managing technical projects across stakeholders.

Responsibilities

• Write, optimize, and maintain SQL queries in Google BigQuery to build and manage paid marketing audiences.
• Translate targeting requirements into accurate, reproducible audience logic.
• Build and QA audience segments, including validation, suppressions, counts, and delivery.
• Activate audiences across platforms such as Google Customer Match, Meta Custom Audiences, Segment, and LiveRamp.
• Manage audience and conversion data from SQL queries through CDP delivery.
• Build SQL-based checks for conversion tracking, campaign performance, and attribution coverage.
• Troubleshoot tracking and attribution issues across platforms.
• Support technical implementation across Google, Meta, TikTok, Snapchat, and DSPs.
• Help integrate new paid channels and ensure correct signals are available.
• Partner with growth marketing, analytics, engineering, and BI teams to create scalable data solutions.
• Create technical documentation, reusable query templates, and best practices.

Skills

SQL

Google BigQuery

Audience building

Data analytics

Attribution

Campaign tracking

Cross-platform activation

Marketing technology

Stakeholder management

Project management

Tools

Google BigQuery

Branch

Kochava

LiveRamp

Google Tag Manager

DSP platforms

Job description

We’re looking for a Growth Marketing Technology Associate to support the technical and data infrastructure behind paid marketing campaigns. This role sits at the intersection of growth marketing, marketing technology, analytics, and data operations.

You’ll use SQL and Google BigQuery to build and activate marketing audiences, support conversion tracking and attribution, troubleshoot paid channel integrations, and ensure accurate audience and conversion signals reach platforms such as Google, Meta, TikTok, Snapchat, and DSPs.

This is a hands-on role for someone who understands both the data behind paid marketing and how that data is activated across advertising platforms.

What You'll Do

• Write, optimize, and maintain SQL queries in Google BigQuery to build and manage paid marketing audiences.
• Translate targeting requirements into accurate, reproducible audience logic.
• Build and QA audience segments, including validation, suppressions, audience counts, and platform delivery.
• Activate audiences across platforms such as Google Customer Match, Meta Custom Audiences, Segment, and LiveRamp.
• Manage audience and conversion data from SQL queries through configuration and CDP delivery.
• Build SQL-based checks for conversion tracking, campaign performance, and attribution coverage.
• Troubleshoot tracking and attribution issues, including missing user IDs, click-tracking gaps, and cross-platform discrepancies.
• Support technical implementation across Google, Meta, TikTok, Snapchat, and DSPs.
• Help integrate new paid marketing channels and ensure the correct audience and conversion signals are available.
• Partner with growth marketing, analytics, engineering, and BI teams to turn marketing requirements into scalable data solutions.
• Create technical documentation, reusable query templates, and marketing technology best practices.

What We’re Looking For

• 2+ years of experience in a quantitative, marketing technology, marketing operations, analytics, or related role.
• Experience using SQL to build marketing audiences and conversion datasets.
• Experience activating audiences, configuring campaign links, or managing conversion signals across paid marketing platforms.
• Experience with paid platforms such as Google, YouTube, Meta/Facebook, TikTok, or Snapchat.
• Familiarity with mobile measurement platforms such as Branch or Kochava.
• Understanding of audience and conversion APIs and mobile advertising ecosystems.
• Strong analytical skills with a high level of accuracy and attention to data quality.
• Experience managing technical projects across multiple stakeholders.

Preferred:

• Experience with server-side tagging using Google Tag Manager.
• Experience analyzing full-funnel marketing KPIs and campaign performance.
• Experience optimizing paid marketing campaigns through data, audience, or tracking improvements.