Remote Paid Media Manager — Data-Driven Growth

Supper Co.; Springfield, Northern (MO, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Supper Co. seeks a Digital Marketing Manager to execute paid media campaigns for its B2C and B2B client roster.

This hands-on role covers research, strategy, execution, optimization, and reporting, with budget management responsibilities. The ideal candidate understands digital sales funnels and best practices across Meta, Google Ads, TikTok, LinkedIn, and other platforms; the role supports budget management, content strategy, and client presentations.

Qualifications

• 1-5 years of experience in digital marketing, advertising, or a related field.
• Hands-on experience managing paid campaigns on at least one main performance platform: Meta, TikTok, LinkedIn, Google/SEM, YouTube, programmatic.
• Understanding of best practices, analytics, reporting, and optimization across major social media platforms.
• Familiarity with conversion tracking tools such as Google Tag Manager, social pixels, and Google Analytics; deeper hands-on experience here is a plus.
• Strong written and verbal communication skills, with the confidence to present to clients directly.
• Highly organized and detail-oriented, with the ability to self-manage multiple campaigns and deadlines at once.
• Excellent collaboration skills to work across account, creative and communications teams.

Responsibilities

• Build, launch, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, Reddit, AI ad surfaces and beyond.
• Set KPIs for paid media campaigns and measure performance against them.
• Monitor campaign performance daily/weekly and implement data-driven optimizations to improve ROI and efficiency.
• Develop and execute data-driven strategies that improve the digital customer journey, build awareness, and drive conversions at each stage of the funnel.
• Analyze campaign performance to develop internal, monthly, and quarterly reports. Present findings and recommendations to clients.
• Support communications planning for clients through strategic thinking and research.
• Partner with account and creative teams to develop creative strategies based on in-platform data, client goals and marketing trends.
• Build and manage media schedules based on approved client budgets.
• Coordinate with trade media vendors on campaign execution and reporting, including submitting insertion orders and managing delivery of trade media assets.
• Research digital marketing trends, algorithm changes, and emerging technologies, and inform the team and clients of relevant changes.
• Update project management system to reflect project processes and statuses.

Skills

Paid media management

Analytics

Reporting

KPI setting

Client presentation

Communication

Project management

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

TikTok Ads Manager

Job description

Supper Co. seeks a Digital Marketing Manager to execute paid media campaigns for its B2C and B2B client roster.

This hands-on role covers research, strategy, execution, optimization, and reporting, with budget management responsibilities. The ideal candidate understands digital sales funnels and best practices across Meta, Google Ads, TikTok, LinkedIn, and other platforms; the role supports budget management, content strategy, and client presentations.