Data-Driven Paid Marketing Analyst

ShopBack Group; Austin, Northern (TX, KY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Career growth

Global scale opportunity

Competitive compensation

Open, collaborative culture

Job summary

ShopBack Group in Austin, Texas is seeking a Paid Marketing Analyst to own reporting for paid social and paid search, surface insights, and shape ad creative based on data. You’ll work with Performance and Local Marketing teams in the US to optimize campaigns and budgets.

This data-driven role emphasizes building dashboards, running structured tests, and translating numbers into actionable guidance for improving campaign performance. A2–4 years of experience and strong Excel/SQL are preferred.

Qualifications

• 2–4 years in marketing analytics, performance/growth marketing, or similar data-driven function.
• Strong Excel/Sheets skills and SQL proficiency.
• Experience analyzing paid social and/or paid search data (Meta, Google, TikTok).
• Able to translate data into clear narratives for non-technical stakeholders.

Responsibilities

• Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads).
• Analyze campaign and creative metrics to identify trends and opportunities.
• Design and run structured A/B tests with proper design and readouts.
• Pull and model data from ad platforms and internal sources to automate reporting.
• Partner with US teams to turn findings into budget allocation and channel strategy.
• Track and forecast KPIs and flag anomalies early.
• Design and edit ad creative (static, video, copy) using performance data as a briefing.
• Run creative tests and iterate quickly based on data.
• Adapt creative across formats to fit each platform’s best practices.
• Ensure creatives are on-brand and consistent with ShopBack’s voice.

Skills

Data & Analytics

Excel/Sheets

SQL

Paid social

Paid search

Creative thinking

Communication

Detail-oriented

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Canva

Adobe Creative Suite

CapCut

Job description

ShopBack Group in Austin, Texas is seeking a Paid Marketing Analyst to own reporting for paid social and paid search, surface insights, and shape ad creative based on data. You’ll work with Performance and Local Marketing teams in the US to optimize campaigns and budgets.

This data-driven role emphasizes building dashboards, running structured tests, and translating numbers into actionable guidance for improving campaign performance. A2–4 years of experience and strong Excel/SQL are preferred.