Austin-Based Paid Marketing Analyst - Data-Driven Growth

ShopBack; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

ShopBack is seeking a Paid Marketing Analyst in Austin, TX to own data-driven reporting for paid social and paid search. You’ll analyze metrics, test ideas, and surface insights that shape budgets and creative decisions. You’ll work closely with the US Performance and Local Marketing teams to drive impact.

This role combines analytics with hands-on creative execution, including editing ad creative and running tests to optimize campaigns. Austin-based, on-site role.

Qualifications

• 2–4 years in marketing analytics or growth marketing.
• Strong Excel/Sheets; SQL preferred.
• Experience analyzing paid social and paid search data.
• Translate data into clear, decision-ready narratives.
• Hands-on with design/editing tools (Canva, Adobe, CapCut).
• Curious about why ads perform and iterate from data.
• Detail-oriented, able to manage multiple analyses to deadlines.
• Experience in ecommerce, cashback, fintech, or rewards is a plus.
• Familiar with AI tools for analysis or automation.

Responsibilities

• Own performance reporting and dashboards across paid social and search (Meta, Google, TikTok).
• Analyze campaign and creative metrics to identify trends and opportunities.
• Design and run structured A/B tests with proper test design.
• Pull and model data to automate recurring reporting.
• Collaborate with US teams to translate findings into budget strategy.
• Forecast key KPIs and flag anomalies early.
• Design and edit ad creative for paid campaigns; iterate based on data.

Skills

Data analytics

Excel/Sheets

SQL

Paid social data

Paid search data

Narrative storytelling

Design tools

CapCut

Tools

Canva

Adobe Creative Suite

CapCut

Job description

ShopBack is seeking a Paid Marketing Analyst in Austin, TX to own data-driven reporting for paid social and paid search. You’ll analyze metrics, test ideas, and surface insights that shape budgets and creative decisions. You’ll work closely with the US Performance and Local Marketing teams to drive impact.

This role combines analytics with hands-on creative execution, including editing ad creative and running tests to optimize campaigns. Austin-based, on-site role.