Paid Marketing Analyst

ShopBack Group; Austin, Northern (TX, KY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Career growth

Global scale opportunity

Competitive compensation

Open, collaborative culture

Job summary

ShopBack Group in Austin, Texas is seeking a Paid Marketing Analyst to own reporting for paid social and paid search, surface insights, and shape ad creative based on data. You’ll work with Performance and Local Marketing teams in the US to optimize campaigns and budgets.

This data-driven role emphasizes building dashboards, running structured tests, and translating numbers into actionable guidance for improving campaign performance. A2–4 years of experience and strong Excel/SQL are preferred.

Qualifications

• 2–4 years in marketing analytics, performance/growth marketing, or similar data-driven function.
• Strong Excel/Sheets skills and SQL proficiency.
• Experience analyzing paid social and/or paid search data (Meta, Google, TikTok).
• Able to translate data into clear narratives for non-technical stakeholders.

Responsibilities

• Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads).
• Analyze campaign and creative metrics to identify trends and opportunities.
• Design and run structured A/B tests with proper design and readouts.
• Pull and model data from ad platforms and internal sources to automate reporting.
• Partner with US teams to turn findings into budget allocation and channel strategy.
• Track and forecast KPIs and flag anomalies early.
• Design and edit ad creative (static, video, copy) using performance data as a briefing.
• Run creative tests and iterate quickly based on data.
• Adapt creative across formats to fit each platform’s best practices.
• Ensure creatives are on-brand and consistent with ShopBack’s voice.

Skills

Data & Analytics

Excel/Sheets

SQL

Paid social

Paid search

Creative thinking

Communication

Detail-oriented

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Canva

Adobe Creative Suite

CapCut

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

We're looking for a Paid Marketing Analyst to join our growing US Marketing team in Austin, supporting our Paid Marketing efforts. In this role, you'll own the numbers behind our paid social and paid search campaigns — building the reporting, running the tests, and surfacing the insights that tell us what's working and why — and use those insights to directly shape and produce the ad creative itself. You'll work closely with our Performance Marketing and Local Marketing teams in the US.

This is a data-driven and creative role — most of your time will be spent in the numbers, with the rest spent turning what you learn into the next a to improve campaign performance.

Note: This role is based in Austin, Texas.

What You'll Own

• Data & Analytics:

• Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads)

• Analyze campaign‑and‑creative-level metrics (CTR, CPA, ROAS, conversion rate) to identify trends, drop-offs, and opportunities

• Design and run structured A/B tests (creative variants, hooks, audiences, bidding strategies) with proper test design and statistically sound read‑outs

• Pull and model data from ad platforms and internal sources (SQL or similar) to automate recurring reporting

• Partner with the Performance Marketing and Local Marketing teams in the US to turn findings into budget allocation and channel strategy recommendations

• Track and forecast key paid marketing KPIs, and flag anomalies before they become problems

• Hands-On Creative Execution:

• Design and edit ad creative (static, video, and copy) for paid social and paid search campaigns, using your own performance data as the starting brief

• Run creative tests (A/B variants, hooks, formats) and iterate quickly based on what the data tells you

• Adapt creative across formats and placements to fit each platform's best practices

• Ensure creatives are on‑brand and consistent with ShopBack's voice and visual guidelines

Essentials to Succeed

• Ideally 2 to 4 years of experience in marketing analytics, performance/growth marketing, or a similarly data‑driven marketing function

• Strong Excel/Sheets skills; SQL proficiency strongly preferred

• Experience analyzing paid social and/or paid search data (Meta Ads Manager, Google Ads, TikTok Ads Manager)

• Ability to translate data into clear, decision‑ready narratives for non‑technical stakeholders

• Hands‑on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) — you'll be producing and editing ad creative yourself, not just briefing it

• Genuine curiosity about why ad creative performs, paired with the willingness to go build the next version based on what the data says

• Detail‑oriented and organized, able to manage multiple concurrent analysis and creative requests against deadlines

• Prior experience in e‑commerce, cashback, fintech, or rewards is a plus

• Familiarity with AI tools for analysis, reporting, or workflow automation

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high‑impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.