Omnichannel Marketing & Media Director – Pharma Launch

BioSpace; Cambridge (MA); Sur place; USD 174 500 - 274 230; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

401(k) plan

Paid vacation

Tuition reimbursement

Résumé du poste

A leading pharmaceutical company seeks a Director of Consumer Omnichannel Marketing & Media in Cambridge, MA. This role demands ownership of the marketing and media strategy for a product launch, blending strategic vision and data-driven insights. Candidates should possess a robust background in consumer marketing, alongside 8-10 years in the pharmaceutical industry, including leadership in media planning. The position also requires collaboration across various teams to ensure a cohesive marketing ecosystem, enhancing patient experiences and brand engagement.

Qualifications

• 8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise.
• Minimum 3+ years marketing experience within the pharmaceutical industry.
• Strong strategic, analytical, and communication skills.

Responsabilités

• Own the consumer omnichannel marketing and media strategy for the launch.
• Identify and implement digital innovations to enhance the patient experience.
• Manage agency relationships and significant media budgets.

Connaissances

Consumer marketing

Digital marketing

Media planning

Data analysis

Leadership

Formation

Bachelor's degree

Description du poste

A leading pharmaceutical company seeks a Director of Consumer Omnichannel Marketing & Media in Cambridge, MA. This role demands ownership of the marketing and media strategy for a product launch, blending strategic vision and data-driven insights. Candidates should possess a robust background in consumer marketing, alongside 8-10 years in the pharmaceutical industry, including leadership in media planning. The position also requires collaboration across various teams to ensure a cohesive marketing ecosystem, enhancing patient experiences and brand engagement.