Data-Driven National Media Strategy Lead

Critical Mass; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Critical Mass in Los Angeles is seeking an Associate Media Director to lead strategic media planning for national campaigns targeting enterprise decision-makers. You will collaborate across strategy, creative, MKS and brand to craft holistic media strategies, build audience segments, and defend media objectives.

You will optimize using data insights, mentor teams, and drive innovative solutions across video, display, audio, social, LinkedIn and sponsored editorial, ensuring measurable business

Qualifications

• 6+ years of media planning experience with cross-channel activation.
• 3+ years of management experience leading teams.
• Proven ability to integrate media, creative, MKS and brand objectives.
• Experience managing client relationships with timely execution of media plans.
• Hands-on campaign execution using data and insights to optimize results.

Responsibilities

• Lead national media planning efforts with awareness-driven strategies.
• Collaborate with planning leads, marketing science, and creative to align media objectives.
• Explore new media solutions and develop innovative alternatives.
• Oversee client relationships and guide media teams on a day-to-day basis.
• Manage media execution and ensure delivery against milestones.
• Develop multi-channel media strategies with optimal platform use.
• Mentor Associates and Supervisors to support career growth.
• Present plans and insights to internal teams and clients.

Skills

Media Planning

Cross-channel Activation

Team Leadership

Client Relationships

Budget Management

Negotiation

Programmatic & Social

Data-driven Insights

Strategic Thinking

Industry Trends

Tools

MRI

Omni

Kantar

Luci

MediaRadar

Pathmatics

Job description

Critical Mass in Los Angeles is seeking an Associate Media Director to lead strategic media planning for national campaigns targeting enterprise decision-makers. You will collaborate across strategy, creative, MKS and brand to craft holistic media strategies, build audience segments, and defend media objectives.

You will optimize using data insights, mentor teams, and drive innovative solutions across video, display, audio, social, LinkedIn and sponsored editorial, ensuring measurable business