Associate Director, Strategic Digital Partnerships & Media

Initiative; Los Angeles (CA); On-site; USD 102,000 - 138,000; Full time

Job summary

Initiative in Los Angeles, CA seeks a media planning and buying professional to execute tasks, lead smaller projects, and oversee components of larger campaigns. You will apply specialized knowledge to drive effective outcomes and coordinate with team members in an agency environment.

The role involves developing promotion plans, budgets, forecasts and negotiating ad placements to align with campaign goals, while tracking reach to optimize spend.

Qualifications

• Develops promotion production plans, budgets and forecasts based on past results.
• Tracks results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization.
• Ensures campaigns are targeted to the appropriate audiences and tracks reach.

Responsibilities

• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Job description

Initiative in Los Angeles, CA seeks a media planning and buying professional to execute tasks, lead smaller projects, and oversee components of larger campaigns. You will apply specialized knowledge to drive effective outcomes and coordinate with team members in an agency environment.

The role involves developing promotion plans, budgets, forecasts and negotiating ad placements to align with campaign goals, while tracking reach to optimize spend.