Strategic Media Lead — Data-Driven, AI-Enabled Growth

monks; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

PTO and holidays

401k with company contribution

Paid parental leave

Job summary

Monks is seeking an Associate Director, Media Strategy to lead strategy and planning for a major client relationship, owning deliverables end-to-end and serving as the trusted day-to-day contact.

You will guide go-to-market strategies, full-funnel media plans across social, search, programmatic, video and partnerships, and mentor 1–3 direct reports while collaborating with Activation, Investment and Data & Measurement teams.

Qualifications

• 7+ years of industry experience focused on media strategy, planning and client service.
• Ability to craft compelling, data‑driven narratives for client deliverables.
• Experience with syndicated planning and competitive insight tools.

Responsibilities

• Serve as a lead day-to-day point of contact with media client stakeholders.
• Develop go-to-market strategies and integrated, full‑funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
• Lead briefings, brainstorms, presentations and reporting calls to represent and support the team.
• Prepare executive-level deliverables on performance, strategic POVs and competitive analysis.
• Analyze data, craft insights and make recommendations internally and externally in deck form.
• Use AI-enabled tools to accelerate research, insight generation, plan development and reporting.
• Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams.
• Establish relationships with platform partners to stay current on offerings and maximize media value.
• Track and manage the client scorecard to ensure the team is set up to hit performance goals.
• Lead and manage 1-3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

Skills

Media strategy

Planning

Client service

Data-driven storytelling

Leadership/mentoring

AI tools adoption

Education

BA or equivalent

Tools

Comscore

GWI

Pathmatics

Nielsen

Job description

Monks is seeking an Associate Director, Media Strategy to lead strategy and planning for a major client relationship, owning deliverables end-to-end and serving as the trusted day-to-day contact.

You will guide go-to-market strategies, full-funnel media plans across social, search, programmatic, video and partnerships, and mentor 1–3 direct reports while collaborating with Activation, Investment and Data & Measurement teams.