Data-Driven Media Planning Supervisor

Publicis Groupe; New York (NY); In loco; USD 75.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid family leave

Adoption support

Pet adoption support

Employee assistance programs

Tuition assistance

Paid time off

Matching gifts

Flexible working

Work Your World

ERGs

Descrizione del lavoro

Starcom in New York is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels.

You will contribute to deck writing, budget and channel allocation, and audience development, collaborating with analytics-driven teams to optimize reach and performance while mentoring Associates and Senior Associates.

Competenze

• 3+ years of media planning experience across channels.
• Strong understanding of local media strategy, media planning, and buying best practices.
• Strong experience in local media planning and buying across both linear and digital channels.
• Ability to balance strategic planning responsibilities with hands-on campaign execution and media buying.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Mansioni

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deckwriting, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and beresponsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Conoscenze

Media planning

Local media strategy

Media buying

Campaign execution

Excel

PowerPoint

Team collaboration

Strumenti

MediaTools

Prisma

Descrizione del lavoro

Starcom in New York is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels.

You will contribute to deck writing, budget and channel allocation, and audience development, collaborating with analytics-driven teams to optimize reach and performance while mentoring Associates and Senior Associates.